fix: 修复WorkflowPageV3组件TypeScript错误和清理副本文件

详细说明:
- 修复WorkflowPageV3.tsx中的TypeScript类型错误
- 移除未使用的executionTimeoutRef变量
- 修复style标签的jsx属性问题
- 将deprecated的substr()改为substring()
- 清理n8n目录下的副本文件
- 添加server.js和start脚本用于静态文件服务

影响的文件:
- web_frontend/exhibition-demo/src/pages/WorkflowPageV3.tsx
- web_frontend/exhibition-demo/src/components/ResultModal.tsx
- web_frontend/web_result/server.js (新增)
- web_frontend/web_result/start.bat (新增)
- web_frontend/web_result/start.sh (新增)

🤖 Generated with [Claude Code](https://claude.ai/code)

Co-Authored-By: Claude <noreply@anthropic.com>
This commit is contained in:
Yep_Q
2025-09-08 16:34:51 +08:00
parent d0d256f8ef
commit 83dc9270c8
19 changed files with 8962 additions and 99 deletions

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<!DOCTYPE html>
<html lang="zh-CN">
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<title>展会介绍 - 2024长三角国际新能源汽车展</title>
<!-- 样式表 -->
<link rel="stylesheet" href="../css/animations.css">
<link href="https://cdn.jsdelivr.net/npm/tailwindcss@2.2.19/dist/tailwind.min.css" rel="stylesheet">
<!-- 字体 -->
<link href="https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;600;700;800;900&family=Noto+Sans+SC:wght@300;400;500;700;900&display=swap" rel="stylesheet">
<!-- Font Awesome 图标 -->
<link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/font-awesome/6.4.0/css/all.min.css">
<style>
* {
font-family: 'Inter', 'Noto Sans SC', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
}
/* Glass morphism effect */
.glass-morphism {
background: rgba(255, 255, 255, 0.9);
backdrop-filter: blur(10px);
-webkit-backdrop-filter: blur(10px);
}
/* 页面加载动画 */
.page-enter {
animation: pageEnter 0.8s ease-out;
}
@keyframes pageEnter {
from {
opacity: 0;
transform: translateY(30px);
}
to {
opacity: 1;
transform: translateY(0);
}
}
/* 玻璃态效果 */
.glass-card {
background: rgba(255, 255, 255, 0.85);
backdrop-filter: blur(10px);
-webkit-backdrop-filter: blur(10px);
border: 1px solid rgba(255, 255, 255, 0.3);
transition: all 0.3s ease;
}
.glass-card:hover {
background: rgba(255, 255, 255, 0.95);
transform: translateY(-5px);
box-shadow: 0 20px 40px rgba(0,0,0,0.15);
}
.nav-link {
position: relative;
transition: color 0.3s ease;
}
.nav-link::after {
content: '';
position: absolute;
bottom: -2px;
left: 0;
width: 0;
height: 2px;
background: #667eea;
transition: width 0.3s ease;
}
.nav-link:hover::after,
.nav-link.active::after {
width: 100%;
}
.exhibition-card {
transition: all 0.3s ease;
border: 2px solid transparent;
}
.exhibition-card:hover {
border-color: #667eea;
transform: translateY(-5px);
box-shadow: 0 20px 40px rgba(0,0,0,0.1);
}
.scale-in {
animation: scaleIn 0.5s ease-out;
}
@keyframes scaleIn {
from { transform: scale(0.9); opacity: 0; }
to { transform: scale(1); opacity: 1; }
}
.map-container {
background: linear-gradient(135deg, #667eea 0%, #764ba2 100%);
position: relative;
overflow: hidden;
}
.map-container::before {
content: '';
position: absolute;
top: -50%;
right: -50%;
width: 200%;
height: 200%;
background: radial-gradient(circle, rgba(255,255,255,0.1) 0%, transparent 70%);
animation: rotate 20s linear infinite;
}
@keyframes rotate {
from { transform: rotate(0deg); }
to { transform: rotate(360deg); }
}
</style>
</head>
<body class="bg-gray-50">
<!-- Navigation -->
<nav class="fixed top-0 w-full glass-morphism shadow-md z-50 transition-all duration-300">
<div class="container mx-auto px-6 py-4">
<div class="flex items-center justify-between">
<div class="flex items-center">
<div class="w-10 h-10 bg-gradient-to-br from-emerald-400 to-blue-500 rounded-lg flex items-center justify-center mr-3">
<i class="fas fa-charging-station text-white"></i>
</div>
<div>
<h1 class="text-lg font-bold">NEVIT 2024</h1>
<p class="text-xs text-gray-500">新能源汽车产业博览会</p>
</div>
</div>
<div class="hidden md:flex space-x-8">
<a href="../index.html" class="text-gray-700 hover:text-emerald-500 transition-colors">
<i class="fas fa-home mr-2"></i>首页
</a>
<a href="overview.html" class="text-gray-700 hover:text-emerald-500 transition-colors">
<i class="fas fa-info-circle mr-2"></i>展会概览
</a>
<a href="exhibition.html" class="nav-link active text-gray-700 hover:text-emerald-500 transition-colors">
<i class="fas fa-th-large mr-2"></i>展览内容
</a>
<a href="marketing.html" class="nav-link text-gray-700 hover:text-emerald-500 transition-colors">
<i class="fas fa-bullhorn mr-2"></i>营销推广
</a>
<a href="operation.html" class="nav-link text-gray-700 hover:text-emerald-500 transition-colors">
<i class="fas fa-cogs mr-2"></i>运营服务
</a>
<a href="budget.html" class="nav-link text-gray-700 hover:text-emerald-500 transition-colors">
<i class="fas fa-chart-pie mr-2"></i>预算分析
</a>
<a href="risk.html" class="text-gray-700 hover:text-emerald-500 transition-colors">
<i class="fas fa-shield-alt mr-2"></i>风险评估
</a>
</div>
<button class="md:hidden text-gray-700">
<i class="fas fa-bars text-2xl"></i>
</button>
</div>
</div>
</nav>
<!-- Page Header -->
<section class="relative pt-24 pb-16 overflow-hidden" style="background: linear-gradient(135deg, #667eea 0%, #764ba2 100%);">
<!-- 背景装饰 -->
<div class="absolute inset-0">
<div class="absolute top-0 left-0 w-96 h-96 bg-white/10 rounded-full filter blur-3xl animate-pulse"></div>
<div class="absolute bottom-0 right-0 w-96 h-96 bg-purple-300/20 rounded-full filter blur-3xl animate-pulse animation-delay-2000"></div>
</div>
<div class="container mx-auto px-6 relative z-10 page-enter">
<div class="flex items-center text-white/80 mb-4">
<a href="../index.html" class="hover:text-white transition">首页</a>
<i class="fas fa-chevron-right mx-2 text-xs"></i>
<span>展会介绍</span>
</div>
<h1 class="text-4xl md:text-6xl font-bold text-white mb-4 animate-fadeInUp">
展会介绍与预期效果
</h1>
<p class="text-xl text-white/90 animate-fadeInUp animation-delay-200">
<i class="fas fa-chart-line mr-2"></i>
深入了解展会规模、展品范围、参展商与观众构成
</p>
<div class="mt-8 flex flex-wrap gap-4 animate-fadeInUp animation-delay-400">
<div class="bg-white/20 backdrop-blur px-4 py-2 rounded-full text-sm">
<i class="fas fa-calendar mr-2"></i>2024年9月12-15日
</div>
<div class="bg-white/20 backdrop-blur px-4 py-2 rounded-full text-sm">
<i class="fas fa-map-marker-alt mr-2"></i>国家会展中心(上海)
</div>
<div class="bg-white/20 backdrop-blur px-4 py-2 rounded-full text-sm">
<i class="fas fa-users mr-2"></i>预计10万+参观者
</div>
</div>
</div>
</section>
<!-- Exhibition Theme -->
<section class="py-16 bg-white">
<div class="container mx-auto px-6">
<div class="text-center mb-12">
<h2 class="text-4xl font-bold text-gray-800 mb-4">智行未来,绿动长三角</h2>
<p class="text-xl text-gray-600 max-w-3xl mx-auto">
2024长三角国际新能源汽车与智能交通产业博览会致力于打造全球新能源汽车产业交流合作的重要平台
</p>
</div>
<div class="grid grid-cols-1 md:grid-cols-3 gap-8">
<div class="text-center group animate-fadeInUp animation-delay-200">
<div class="w-20 h-20 bg-gradient-to-br from-blue-100 to-blue-200 rounded-full flex items-center justify-center mx-auto mb-4 group-hover:scale-110 transition-transform shadow-lg">
<i class="fas fa-award text-3xl text-blue-600"></i>
</div>
<h3 class="text-xl font-bold mb-2">专业化</h3>
<p class="text-gray-600">聚焦新能源汽车全产业链,提供专业展示交流平台</p>
</div>
<div class="text-center group animate-fadeInUp animation-delay-400">
<div class="w-20 h-20 bg-gradient-to-br from-green-100 to-green-200 rounded-full flex items-center justify-center mx-auto mb-4 group-hover:scale-110 transition-transform shadow-lg">
<i class="fas fa-globe-asia text-3xl text-green-600"></i>
</div>
<h3 class="text-xl font-bold mb-2">国际化</h3>
<p class="text-gray-600">汇聚全球领先企业,促进国际技术交流与合作</p>
</div>
<div class="text-center group animate-fadeInUp animation-delay-600">
<div class="w-20 h-20 bg-gradient-to-br from-purple-100 to-purple-200 rounded-full flex items-center justify-center mx-auto mb-4 group-hover:scale-110 transition-transform shadow-lg">
<i class="fas fa-star text-3xl text-purple-600"></i>
</div>
<h3 class="text-xl font-bold mb-2">品质化</h3>
<p class="text-gray-600">高端展会服务,打造行业标杆展会品牌</p>
</div>
</div>
</div>
</section>
<!-- Venue Information -->
<section class="py-16 bg-gray-50 relative overflow-hidden">
<!-- 背景图片 -->
<div class="absolute inset-0 opacity-5" style="background-image: url('../../data/会展策划/image/博览会.jpg'); background-size: cover; background-position: center;"></div>
<div class="container mx-auto px-6 relative z-10">
<h2 class="text-3xl font-bold text-center text-gray-800 mb-12 animate-fadeInUp">
<i class="fas fa-map-marked-alt mr-2 text-purple-600"></i>
展会场地
</h2>
<div class="grid grid-cols-1 lg:grid-cols-2 gap-12">
<div class="map-container rounded-2xl p-8 text-white relative glass-card hover:scale-[1.02] transition-all duration-300">
<h3 class="text-2xl font-bold mb-4 animate-fadeInLeft">
<i class="fas fa-building mr-2"></i>
国家会展中心(上海)
</h3>
<div class="space-y-3 relative z-10">
<div class="flex items-start animate-fadeInLeft animation-delay-200">
<i class="fas fa-map-marker-alt text-xl mr-3 flex-shrink-0 mt-1 animate-pulse"></i>
<div>
<p class="font-semibold">详细地址</p>
<p class="opacity-90">上海市青浦区崧泽大道333号</p>
</div>
</div>
<div class="flex items-start animate-fadeInLeft animation-delay-400">
<i class="fas fa-subway text-xl mr-3 flex-shrink-0 mt-1"></i>
<div>
<p class="font-semibold">交通便利</p>
<p class="opacity-90">地铁2号线直达多条公交线路充足停车位</p>
</div>
</div>
<div class="flex items-start animate-fadeInLeft animation-delay-600">
<i class="fas fa-expand-arrows-alt text-xl mr-3 flex-shrink-0 mt-1"></i>
<div>
<p class="font-semibold">场馆规模</p>
<p class="opacity-90">展览面积50万平方米亚洲最大会展综合体</p>
</div>
</div>
</div>
</div>
<div class="bg-white rounded-2xl shadow-lg p-8 glass-card hover:scale-[1.02] transition-all duration-300">
<h3 class="text-2xl font-bold text-gray-800 mb-6 animate-fadeInRight">
<i class="fas fa-trophy mr-2 text-yellow-500"></i>
场馆优势
</h3>
<div class="space-y-4">
<div class="flex items-center p-4 bg-blue-50 rounded-lg hover:bg-blue-100 transition-colors animate-fadeInRight animation-delay-200">
<div class="w-12 h-12 bg-gradient-to-br from-blue-500 to-blue-600 text-white rounded-lg flex items-center justify-center mr-4 shadow-lg">
<i class="fas fa-medal text-xl"></i>
</div>
<div>
<h4 class="font-semibold">世界级展馆设施</h4>
<p class="text-sm text-gray-600">配备先进的展览设施和智能化管理系统</p>
</div>
</div>
<div class="flex items-center p-4 bg-green-50 rounded-lg hover:bg-green-100 transition-colors animate-fadeInRight animation-delay-400">
<div class="w-12 h-12 bg-gradient-to-br from-green-500 to-green-600 text-white rounded-lg flex items-center justify-center mr-4 shadow-lg">
<i class="fas fa-concierge-bell text-xl"></i>
</div>
<div>
<h4 class="font-semibold">完善的配套服务</h4>
<p class="text-sm text-gray-600">酒店、餐饮、商务中心一应俱全</p>
</div>
</div>
<div class="flex items-center p-4 bg-purple-50 rounded-lg hover:bg-purple-100 transition-colors animate-fadeInRight animation-delay-600">
<div class="w-12 h-12 bg-gradient-to-br from-purple-500 to-purple-600 text-white rounded-lg flex items-center justify-center mr-4 shadow-lg">
<i class="fas fa-hand-holding-heart text-xl"></i>
</div>
<div>
<h4 class="font-semibold">丰富的办展经验</h4>
<p class="text-sm text-gray-600">成功举办进博会等大型国际展会</p>
</div>
</div>
<div class="flex items-center p-4 bg-orange-50 rounded-lg hover:bg-orange-100 transition-colors animate-fadeInRight animation-delay-800">
<div class="w-12 h-12 bg-gradient-to-br from-orange-500 to-orange-600 text-white rounded-lg flex items-center justify-center mr-4 shadow-lg">
<i class="fas fa-leaf text-xl"></i>
</div>
<div>
<h4 class="font-semibold">绿色环保理念</h4>
<p class="text-sm text-gray-600">全馆采用节能环保设计,获得绿色建筑认证</p>
</div>
</div>
</div>
</div>
</div>
</div>
</section>
<!-- Exhibition Areas Detail -->
<section class="py-16 bg-white relative">
<div class="container mx-auto px-6">
<h2 class="text-3xl font-bold text-center text-gray-800 mb-12 animate-fadeInUp">
<i class="fas fa-th-large mr-2 text-blue-600"></i>
展品范围
</h2>
<div class="grid grid-cols-1 md:grid-cols-2 gap-8">
<!-- 整车展区 -->
<div class="exhibition-card bg-gradient-to-br from-blue-50 to-blue-100 rounded-xl p-6 animate-fadeInUp animation-delay-200">
<div class="relative overflow-hidden rounded-xl mb-4 h-32 bg-gradient-to-r from-blue-400 to-blue-600">
<img src="../../data/会展策划/image/3.小米汽车.jpg" alt="整车展示" class="w-full h-full object-cover opacity-60">
<div class="absolute inset-0 flex items-center justify-center">
<i class="fas fa-car-side text-5xl text-white"></i>
</div>
</div>
<div class="flex items-center mb-4">
<div class="w-12 h-12 bg-gradient-to-br from-blue-500 to-blue-600 text-white rounded-lg flex items-center justify-center mr-4 shadow-lg">
<i class="fas fa-car text-xl"></i>
</div>
<h3 class="text-xl font-bold">整车展区</h3>
</div>
<ul class="space-y-2 text-gray-700">
<li class="flex items-start">
<span class="text-blue-600 mr-2"></span>
<span>纯电动汽车轿车、SUV、MPV、商用车</span>
</li>
<li class="flex items-start">
<span class="text-blue-600 mr-2"></span>
<span>插电式混合动力汽车:增程式、并联式、混联式</span>
</li>
<li class="flex items-start">
<span class="text-blue-600 mr-2"></span>
<span>氢燃料电池汽车:乘用车、商用车、专用车</span>
</li>
<li class="flex items-start">
<span class="text-blue-600 mr-2"></span>
<span>智能网联汽车L2-L4级自动驾驶展示车</span>
</li>
</ul>
<div class="mt-4 pt-4 border-t border-blue-200">
<p class="text-sm text-gray-600">展览面积20,000平方米 | 预计展商120家</p>
</div>
</div>
<!-- 核心零部件展区 -->
<div class="exhibition-card bg-gradient-to-br from-green-50 to-green-100 rounded-xl p-6 animate-fadeInUp animation-delay-400">
<div class="relative overflow-hidden rounded-xl mb-4 h-32 bg-gradient-to-r from-green-400 to-green-600">
<img src="../../data/会展策划/image/Whisk_8236005bb2.jpg" alt="核心零部件" class="w-full h-full object-cover opacity-60">
<div class="absolute inset-0 flex items-center justify-center">
<i class="fas fa-battery-full text-5xl text-white"></i>
</div>
</div>
<div class="flex items-center mb-4">
<div class="w-12 h-12 bg-gradient-to-br from-green-500 to-green-600 text-white rounded-lg flex items-center justify-center mr-4 shadow-lg">
<i class="fas fa-bolt text-xl"></i>
</div>
<h3 class="text-xl font-bold">核心零部件展区</h3>
</div>
<ul class="space-y-2 text-gray-700">
<li class="flex items-start">
<span class="text-green-600 mr-2"></span>
<span>动力电池:锂电池、固态电池、钠离子电池</span>
</li>
<li class="flex items-start">
<span class="text-green-600 mr-2"></span>
<span>驱动电机:永磁同步、交流异步、轮毂电机</span>
</li>
<li class="flex items-start">
<span class="text-green-600 mr-2"></span>
<span>电控系统BMS、VCU、MCU、DC/DC转换器</span>
</li>
<li class="flex items-start">
<span class="text-green-600 mr-2"></span>
<span>智能驾驶:激光雷达、毫米波雷达、摄像头、芯片</span>
</li>
</ul>
<div class="mt-4 pt-4 border-t border-green-200">
<p class="text-sm text-gray-600">展览面积15,000平方米 | 预计展商150家</p>
</div>
</div>
<!-- 智能交通展区 -->
<div class="exhibition-card bg-gradient-to-br from-purple-50 to-purple-100 rounded-xl p-6 animate-fadeInUp animation-delay-600">
<div class="relative overflow-hidden rounded-xl mb-4 h-32 bg-gradient-to-r from-purple-400 to-purple-600">
<img src="../../data/会展策划/image/Whisk_5c4b912ea7.jpg" alt="智能交通" class="w-full h-full object-cover opacity-60">
<div class="absolute inset-0 flex items-center justify-center">
<i class="fas fa-network-wired text-5xl text-white"></i>
</div>
</div>
<div class="flex items-center mb-4">
<div class="w-12 h-12 bg-gradient-to-br from-purple-500 to-purple-600 text-white rounded-lg flex items-center justify-center mr-4 shadow-lg">
<i class="fas fa-microchip text-xl"></i>
</div>
<h3 class="text-xl font-bold">智能交通展区</h3>
</div>
<ul class="space-y-2 text-gray-700">
<li class="flex items-start">
<span class="text-purple-600 mr-2"></span>
<span>智慧路网:智能交通信号、车路协同系统</span>
</li>
<li class="flex items-start">
<span class="text-purple-600 mr-2"></span>
<span>V2X通信5G-V2X设备、路侧单元RSU</span>
</li>
<li class="flex items-start">
<span class="text-purple-600 mr-2"></span>
<span>智能停车:自动泊车系统、智慧停车场解决方案</span>
</li>
<li class="flex items-start">
<span class="text-purple-600 mr-2"></span>
<span>出行服务MaaS平台、共享出行、智能调度</span>
</li>
</ul>
<div class="mt-4 pt-4 border-t border-purple-200">
<p class="text-sm text-gray-600">展览面积10,000平方米 | 预计展商60家</p>
</div>
</div>
<!-- 配套服务展区 -->
<div class="exhibition-card bg-gradient-to-br from-orange-50 to-orange-100 rounded-xl p-6 animate-fadeInUp animation-delay-800">
<div class="relative overflow-hidden rounded-xl mb-4 h-32 bg-gradient-to-r from-orange-400 to-orange-600">
<img src="../../data/会展策划/image/Whisk_2a9b622636.jpg" alt="配套服务" class="w-full h-full object-cover opacity-60">
<div class="absolute inset-0 flex items-center justify-center">
<i class="fas fa-charging-station text-5xl text-white"></i>
</div>
</div>
<div class="flex items-center mb-4">
<div class="w-12 h-12 bg-gradient-to-br from-orange-500 to-orange-600 text-white rounded-lg flex items-center justify-center mr-4 shadow-lg">
<i class="fas fa-tools text-xl"></i>
</div>
<h3 class="text-xl font-bold">配套服务展区</h3>
</div>
<ul class="space-y-2 text-gray-700">
<li class="flex items-start">
<span class="text-orange-600 mr-2"></span>
<span>充电设施:充电桩、换电站、无线充电</span>
</li>
<li class="flex items-start">
<span class="text-orange-600 mr-2"></span>
<span>金融服务:汽车金融、保险、融资租赁</span>
</li>
<li class="flex items-start">
<span class="text-orange-600 mr-2"></span>
<span>检测认证:第三方检测、认证机构、标准制定</span>
</li>
<li class="flex items-start">
<span class="text-orange-600 mr-2"></span>
<span>后市场服务:维修保养、二手车、汽车改装</span>
</li>
</ul>
<div class="mt-4 pt-4 border-t border-orange-200">
<p class="text-sm text-gray-600">展览面积5,000平方米 | 预计展商20家</p>
</div>
</div>
</div>
</div>
</section>
<!-- Exhibition Schedule -->
<section class="py-16 bg-gray-50">
<div class="container mx-auto px-6">
<h2 class="text-3xl font-bold text-center text-gray-800 mb-12">展会日程</h2>
<div class="max-w-4xl mx-auto">
<div class="bg-white rounded-2xl shadow-lg overflow-hidden">
<div class="bg-gradient-to-r from-purple-600 to-blue-600 text-white p-6">
<h3 class="text-2xl font-bold">2024年9月12日 - 15日</h3>
<p class="opacity-90">为期4天的行业盛会</p>
</div>
<div class="p-6">
<!-- Day 1 -->
<div class="mb-6 pb-6 border-b">
<div class="flex items-center mb-3">
<div class="w-24 text-sm font-bold text-purple-600">第一天</div>
<div class="text-lg font-semibold">9月12日周四</div>
</div>
<div class="ml-24 space-y-2">
<div class="flex items-center text-gray-700">
<span class="text-sm w-20">09:00</span>
<span>开幕典礼 & 领导致辞</span>
</div>
<div class="flex items-center text-gray-700">
<span class="text-sm w-20">10:00</span>
<span>主题论坛:新能源汽车产业发展高峰论坛</span>
</div>
<div class="flex items-center text-gray-700">
<span class="text-sm w-20">14:00</span>
<span>专业观众参观 & 商务洽谈</span>
</div>
<div class="flex items-center text-gray-700">
<span class="text-sm w-20">16:00</span>
<span>新产品发布会(特斯拉、蔚来等)</span>
</div>
</div>
</div>
<!-- Day 2 -->
<div class="mb-6 pb-6 border-b">
<div class="flex items-center mb-3">
<div class="w-24 text-sm font-bold text-green-600">第二天</div>
<div class="text-lg font-semibold">9月13日周五</div>
</div>
<div class="ml-24 space-y-2">
<div class="flex items-center text-gray-700">
<span class="text-sm w-20">09:30</span>
<span>智能网联汽车技术创新峰会</span>
</div>
<div class="flex items-center text-gray-700">
<span class="text-sm w-20">10:30</span>
<span>自动驾驶体验区开放</span>
</div>
<div class="flex items-center text-gray-700">
<span class="text-sm w-20">14:00</span>
<span>充电基础设施建设研讨会</span>
</div>
<div class="flex items-center text-gray-700">
<span class="text-sm w-20">15:30</span>
<span>供需对接会 & 采购洽谈</span>
</div>
</div>
</div>
<!-- Day 3 -->
<div class="mb-6 pb-6 border-b">
<div class="flex items-center mb-3">
<div class="w-24 text-sm font-bold text-blue-600">第三天</div>
<div class="text-lg font-semibold">9月14日周六</div>
</div>
<div class="ml-24 space-y-2">
<div class="flex items-center text-gray-700">
<span class="text-sm w-20">09:00</span>
<span>公众开放日 - 市民参观体验</span>
</div>
<div class="flex items-center text-gray-700">
<span class="text-sm w-20">10:00</span>
<span>新能源汽车试乘试驾活动</span>
</div>
<div class="flex items-center text-gray-700">
<span class="text-sm w-20">14:00</span>
<span>青少年科技创新大赛</span>
</div>
<div class="flex items-center text-gray-700">
<span class="text-sm w-20">16:00</span>
<span>绿色出行主题活动</span>
</div>
</div>
</div>
<!-- Day 4 -->
<div class="mb-0">
<div class="flex items-center mb-3">
<div class="w-24 text-sm font-bold text-orange-600">第四天</div>
<div class="text-lg font-semibold">9月15日周日</div>
</div>
<div class="ml-24 space-y-2">
<div class="flex items-center text-gray-700">
<span class="text-sm w-20">09:00</span>
<span>产业投资论坛</span>
</div>
<div class="flex items-center text-gray-700">
<span class="text-sm w-20">11:00</span>
<span>项目签约仪式</span>
</div>
<div class="flex items-center text-gray-700">
<span class="text-sm w-20">14:00</span>
<span>行业白皮书发布</span>
</div>
<div class="flex items-center text-gray-700">
<span class="text-sm w-20">16:00</span>
<span>闭幕式 & 成果发布</span>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</section>
<!-- Target Participants -->
<section class="py-16 bg-white">
<div class="container mx-auto px-6">
<h2 class="text-3xl font-bold text-center text-gray-800 mb-12">目标参与者</h2>
<div class="grid grid-cols-1 lg:grid-cols-2 gap-12">
<!-- Target Exhibitors -->
<div>
<h3 class="text-2xl font-bold mb-6 text-purple-600">目标参展商</h3>
<div class="space-y-4">
<div class="bg-gray-50 rounded-lg p-4">
<h4 class="font-semibold mb-2">整车制造企业30%</h4>
<p class="text-sm text-gray-600">特斯拉、比亚迪、上汽、蔚来、理想、小鹏、吉利、长城、广汽等</p>
</div>
<div class="bg-gray-50 rounded-lg p-4">
<h4 class="font-semibold mb-2">核心零部件企业35%</h4>
<p class="text-sm text-gray-600">宁德时代、比亚迪电池、华为智能汽车、百度Apollo、博世、大陆等</p>
</div>
<div class="bg-gray-50 rounded-lg p-4">
<h4 class="font-semibold mb-2">科技企业25%</h4>
<p class="text-sm text-gray-600">阿里巴巴、腾讯、美团、滴滴、科大讯飞、商汤科技等</p>
</div>
<div class="bg-gray-50 rounded-lg p-4">
<h4 class="font-semibold mb-2">服务企业10%</h4>
<p class="text-sm text-gray-600">国家电网、特来电、星星充电、平安保险、建设银行等</p>
</div>
</div>
</div>
<!-- Target Audience -->
<div>
<h3 class="text-2xl font-bold mb-6 text-blue-600">目标观众</h3>
<div class="bg-gradient-to-br from-blue-50 to-purple-50 rounded-2xl p-6">
<div class="mb-6">
<h4 class="font-semibold mb-3">专业观众70%</h4>
<ul class="space-y-2 text-sm text-gray-700">
<li class="flex items-start">
<span class="text-blue-600 mr-2"></span>
汽车制造商采购及技术人员
</li>
<li class="flex items-start">
<span class="text-blue-600 mr-2"></span>
经销商和4S店负责人
</li>
<li class="flex items-start">
<span class="text-blue-600 mr-2"></span>
政府部门和行业组织代表
</li>
<li class="flex items-start">
<span class="text-blue-600 mr-2"></span>
投资机构和行业分析师
</li>
<li class="flex items-start">
<span class="text-blue-600 mr-2"></span>
科研院所和高校研究人员
</li>
</ul>
</div>
<div>
<h4 class="font-semibold mb-3">普通观众30%</h4>
<ul class="space-y-2 text-sm text-gray-700">
<li class="flex items-start">
<span class="text-purple-600 mr-2"></span>
新能源汽车潜在消费者
</li>
<li class="flex items-start">
<span class="text-purple-600 mr-2"></span>
科技爱好者和车迷
</li>
<li class="flex items-start">
<span class="text-purple-600 mr-2"></span>
大学生和青少年群体
</li>
<li class="flex items-start">
<span class="text-purple-600 mr-2"></span>
媒体记者和自媒体博主
</li>
</ul>
</div>
</div>
</div>
</div>
</div>
</section>
<!-- Expected Results -->
<section class="py-16 bg-gray-50">
<div class="container mx-auto px-6">
<h2 class="text-3xl font-bold text-center text-gray-800 mb-12">预期效果</h2>
<div class="grid grid-cols-1 md:grid-cols-3 gap-8">
<div class="bg-white rounded-xl shadow-lg p-6 text-center">
<div class="w-16 h-16 bg-green-100 rounded-full flex items-center justify-center mx-auto mb-4">
<svg class="w-8 h-8 text-green-600" fill="currentColor" viewBox="0 0 20 20">
<path d="M8.433 7.418c.155-.103.346-.196.567-.267v1.698a2.305 2.305 0 01-.567-.267C8.07 8.34 8 8.114 8 8c0-.114.07-.34.433-.582zM11 12.849v-1.698c.22.071.412.164.567.267.364.243.433.468.433.582 0 .114-.07.34-.433.582a2.305 2.305 0 01-.567.267z"/>
<path fill-rule="evenodd" d="M10 18a8 8 0 100-16 8 8 0 000 16zm1-13a1 1 0 10-2 0v.092a4.535 4.535 0 00-1.676.662C6.602 6.234 6 7.009 6 8c0 .99.602 1.765 1.324 2.246.48.32 1.054.545 1.676.662v1.941c-.391-.127-.68-.317-.843-.504a1 1 0 10-1.51 1.31c.562.649 1.413 1.076 2.353 1.253V15a1 1 0 102 0v-.092a4.535 4.535 0 001.676-.662C13.398 13.766 14 12.991 14 12c0-.99-.602-1.765-1.324-2.246A4.535 4.535 0 0011 9.092V7.151c.391.127.68.317.843.504a1 1 0 101.511-1.31c-.563-.649-1.413-1.076-2.354-1.253V5z" clip-rule="evenodd"/>
</svg>
</div>
<h3 class="text-xl font-bold mb-3">经济效益</h3>
<div class="space-y-2 text-gray-600">
<p>现场成交额:<span class="font-bold text-green-600">10亿+</span></p>
<p>意向订单:<span class="font-bold text-green-600">8亿+</span></p>
<p>带动产业收入:<span class="font-bold text-green-600">30亿+</span></p>
</div>
</div>
<div class="bg-white rounded-xl shadow-lg p-6 text-center">
<div class="w-16 h-16 bg-blue-100 rounded-full flex items-center justify-center mx-auto mb-4">
<svg class="w-8 h-8 text-blue-600" fill="currentColor" viewBox="0 0 20 20">
<path fill-rule="evenodd" d="M10 18a8 8 0 100-16 8 8 0 000 16zM4.332 8.027a6.012 6.012 0 011.912-2.706C6.512 5.73 6.974 6 7.5 6A1.5 1.5 0 019 7.5V8a2 2 0 004 0 2 2 0 011.523-1.943A5.977 5.977 0 0116 10c0 .34-.028.675-.083 1H15a2 2 0 00-2 2v2.197A5.973 5.973 0 0110 16v-2a2 2 0 00-2-2 2 2 0 01-2-2 2 2 0 00-1.668-1.973z" clip-rule="evenodd"/>
</svg>
</div>
<h3 class="text-xl font-bold mb-3">社会效益</h3>
<div class="space-y-2 text-gray-600">
<p>媒体曝光:<span class="font-bold text-blue-600">1亿+次</span></p>
<p>专业论坛:<span class="font-bold text-blue-600">20场</span></p>
<p>发布白皮书:<span class="font-bold text-blue-600">2份</span></p>
</div>
</div>
<div class="bg-white rounded-xl shadow-lg p-6 text-center">
<div class="w-16 h-16 bg-purple-100 rounded-full flex items-center justify-center mx-auto mb-4">
<svg class="w-8 h-8 text-purple-600" fill="currentColor" viewBox="0 0 20 20">
<path d="M9.049 2.927c.3-.921 1.603-.921 1.902 0l1.07 3.292a1 1 0 00.95.69h3.462c.969 0 1.371 1.24.588 1.81l-2.8 2.034a1 1 0 00-.364 1.118l1.07 3.292c.3.921-.755 1.688-1.54 1.118l-2.8-2.034a1 1 0 00-1.175 0l-2.8 2.034c-.784.57-1.838-.197-1.539-1.118l1.07-3.292a1 1 0 00-.364-1.118L2.98 8.72c-.783-.57-.38-1.81.588-1.81h3.461a1 1 0 00.951-.69l1.07-3.292z"/>
</svg>
</div>
<h3 class="text-xl font-bold mb-3">品牌效益</h3>
<div class="space-y-2 text-gray-600">
<p>参展商满意度:<span class="font-bold text-purple-600">90%+</span></p>
<p>观众回访率:<span class="font-bold text-purple-600">85%+</span></p>
<p>行业影响力:<span class="font-bold text-purple-600">TOP 3</span></p>
</div>
</div>
</div>
</div>
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<div class="absolute inset-0 opacity-10" style="background-image: url('../../data/会展策划/image/Whisk_1c05424f7f.jpg'); background-size: cover; background-position: center;"></div>
</div>
<div class="container mx-auto px-6 relative z-10">
<div class="flex items-center text-white/80 mb-4 animate-fadeInUp">
<a href="../index.html" class="hover:text-white transition">首页</a>
<i class="fas fa-chevron-right mx-2 text-xs"></i>
<span>营销方案</span>
</div>
<h1 class="text-4xl md:text-6xl font-bold text-white mb-4 animate-fadeInUp animation-delay-200">
<i class="fas fa-rocket mr-3"></i>
营销推广方案
</h1>
<p class="text-xl text-white/90 animate-fadeInUp animation-delay-400">
全方位、多渠道、精准化的营销策略
</p>
<div class="mt-8 flex flex-wrap gap-4 animate-fadeInUp animation-delay-600">
<div class="bg-white/20 backdrop-blur px-4 py-2 rounded-full text-sm">
<i class="fas fa-users mr-2"></i>目标观众: 10万+
</div>
<div class="bg-white/20 backdrop-blur px-4 py-2 rounded-full text-sm">
<i class="fas fa-chart-line mr-2"></i>预期转化: 30%
</div>
<div class="bg-white/20 backdrop-blur px-4 py-2 rounded-full text-sm">
<i class="fas fa-globe mr-2"></i>覆盖范围: 全国
</div>
</div>
</div>
</section>
<!-- Marketing Strategy Timeline -->
<section class="py-16 bg-white relative overflow-hidden">
<!-- 背景装饰 -->
<div class="absolute inset-0 opacity-5" style="background-image: url('../../data/会展策划/image/Whisk_4aabd94ef3.jpg'); background-size: cover; background-position: center;"></div>
<div class="container mx-auto px-6 relative z-10">
<h2 class="text-3xl font-bold text-center text-gray-800 mb-12 animate-fadeInUp">
<i class="fas fa-calendar-alt mr-2 text-purple-600"></i>
整体推广策略
</h2>
<div class="max-w-5xl mx-auto">
<div class="relative">
<!-- Timeline Line -->
<div class="absolute left-1/2 transform -translate-x-1/2 h-full w-1 bg-gradient-to-b from-purple-600 to-pink-600"></div>
<!-- Timeline Items -->
<div class="space-y-12">
<!-- Phase 1 -->
<div class="flex items-center">
<div class="w-1/2 pr-8 text-right animate-fadeInLeft">
<h3 class="text-xl font-bold text-purple-600">
<i class="fas fa-fire mr-1"></i>预热期
</h3>
<p class="text-gray-600 mt-1">展前6个月</p>
<div class="mt-3 bg-gradient-to-br from-purple-50 to-purple-100 rounded-lg p-4 text-left glass-card hover:scale-105 transition-transform">
<ul class="text-sm text-gray-700 space-y-1">
<li><i class="fas fa-check-circle text-purple-500 mr-1"></i> 品牌造势,建立认知</li>
<li><i class="fas fa-check-circle text-purple-500 mr-1"></i> 话题营销,引发关注</li>
<li><i class="fas fa-check-circle text-purple-500 mr-1"></i> KOL合作扩大影响</li>
</ul>
</div>
</div>
<div class="relative flex items-center justify-center">
<div class="w-12 h-12 bg-gradient-to-br from-purple-500 to-purple-600 text-white rounded-full flex items-center justify-center z-10 shadow-lg pulse-dot">
<i class="fas fa-flag text-lg"></i>
</div>
</div>
<div class="w-1/2 pl-8"></div>
</div>
<!-- Phase 2 -->
<div class="flex items-center">
<div class="w-1/2 pr-8"></div>
<div class="relative flex items-center justify-center">
<div class="w-12 h-12 bg-white border-4 border-pink-600 rounded-full flex items-center justify-center z-10">
<span class="text-pink-600 font-bold">2</span>
</div>
</div>
<div class="w-1/2 pl-8">
<h3 class="text-xl font-bold text-pink-600">推广期</h3>
<p class="text-gray-600 mt-1">展前3个月</p>
<div class="mt-3 bg-pink-50 rounded-lg p-4">
<ul class="text-sm text-gray-700 space-y-1">
<li>• 精准投放,定向推广</li>
<li>• 观众组织,团体邀请</li>
<li>• 媒体合作,深度报道</li>
</ul>
</div>
</div>
</div>
<!-- Phase 3 -->
<div class="flex items-center">
<div class="w-1/2 pr-8 text-right">
<h3 class="text-xl font-bold text-blue-600">冲刺期</h3>
<p class="text-gray-600 mt-1">展前1个月</p>
<div class="mt-3 bg-blue-50 rounded-lg p-4 text-left">
<ul class="text-sm text-gray-700 space-y-1">
<li>• 密集宣传,全面覆盖</li>
<li>• 氛围营造,期待感拉满</li>
<li>• 最后召集,确保参与</li>
</ul>
</div>
</div>
<div class="relative flex items-center justify-center">
<div class="w-12 h-12 bg-white border-4 border-blue-600 rounded-full flex items-center justify-center z-10">
<span class="text-blue-600 font-bold">3</span>
</div>
</div>
<div class="w-1/2 pl-8"></div>
</div>
<!-- Phase 4 -->
<div class="flex items-center">
<div class="w-1/2 pr-8"></div>
<div class="relative flex items-center justify-center">
<div class="w-12 h-12 bg-white border-4 border-green-600 rounded-full flex items-center justify-center z-10">
<span class="text-green-600 font-bold">4</span>
</div>
</div>
<div class="w-1/2 pl-8">
<h3 class="text-xl font-bold text-green-600">展期</h3>
<p class="text-gray-600 mt-1">9月12-15日</p>
<div class="mt-3 bg-green-50 rounded-lg p-4">
<ul class="text-sm text-gray-700 space-y-1">
<li>• 现场互动,实时传播</li>
<li>• 媒体报道,扩大影响</li>
<li>• 直播分享,线上参与</li>
</ul>
</div>
</div>
</div>
<!-- Phase 5 -->
<div class="flex items-center">
<div class="w-1/2 pr-8 text-right">
<h3 class="text-xl font-bold text-orange-600">展后</h3>
<p class="text-gray-600 mt-1">展后1个月</p>
<div class="mt-3 bg-orange-50 rounded-lg p-4 text-left">
<ul class="text-sm text-gray-700 space-y-1">
<li>• 持续发酵,延长热度</li>
<li>• 成果展示,价值传递</li>
<li>• 下届预热,维系关系</li>
</ul>
</div>
</div>
<div class="relative flex items-center justify-center">
<div class="w-12 h-12 bg-white border-4 border-orange-600 rounded-full flex items-center justify-center z-10">
<span class="text-orange-600 font-bold">5</span>
</div>
</div>
<div class="w-1/2 pl-8"></div>
</div>
</div>
</div>
</div>
</div>
</section>
<!-- Online Marketing -->
<section class="py-16 bg-gray-50">
<div class="container mx-auto px-6">
<h2 class="text-3xl font-bold text-center text-gray-800 mb-12">线上推广方案</h2>
<!-- Digital Channels Grid -->
<div class="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-3 gap-8 mb-12">
<!-- Official Website -->
<div class="strategy-card bg-white rounded-xl shadow-lg p-6">
<div class="flex items-center mb-4">
<div class="w-12 h-12 bg-blue-100 rounded-lg flex items-center justify-center mr-4">
<svg class="w-6 h-6 text-blue-600" fill="currentColor" viewBox="0 0 20 20">
<path fill-rule="evenodd" d="M10 18a8 8 0 100-16 8 8 0 000 16zM4.332 8.027a6.012 6.012 0 011.912-2.706C6.512 5.73 6.974 6 7.5 6A1.5 1.5 0 019 7.5V8a2 2 0 004 0 2 2 0 011.523-1.943A5.977 5.977 0 0116 10c0 .34-.028.675-.083 1H15a2 2 0 00-2 2v2.197A5.973 5.973 0 0110 16v-2a2 2 0 00-2-2 2 2 0 01-2-2 2 2 0 00-1.668-1.973z" clip-rule="evenodd"/>
</svg>
</div>
<h3 class="text-xl font-bold">官方网站</h3>
</div>
<ul class="space-y-2 text-gray-600 text-sm">
<li>✓ 在线注册系统</li>
<li>✓ 3D展馆导航</li>
<li>✓ VR预览体验</li>
<li>✓ 展商数据库</li>
<li>✓ 活动预约系统</li>
</ul>
<div class="mt-4 pt-4 border-t">
<div class="flex justify-between text-sm">
<span class="text-gray-500">预计访问量</span>
<span class="font-bold text-blue-600">100万+</span>
</div>
</div>
</div>
<!-- Social Media -->
<div class="strategy-card bg-white rounded-xl shadow-lg p-6">
<div class="flex items-center mb-4">
<div class="w-12 h-12 bg-green-100 rounded-lg flex items-center justify-center mr-4">
<svg class="w-6 h-6 text-green-600" fill="currentColor" viewBox="0 0 20 20">
<path d="M2 5a2 2 0 012-2h7a2 2 0 012 2v4a2 2 0 01-2 2H9l-3 3v-3H4a2 2 0 01-2-2V5z"/>
<path d="M15 7v2a4 4 0 01-4 4H9.828l-1.766 1.767c.28.149.599.233.938.233h2l3 3v-3h2a2 2 0 002-2V9a2 2 0 00-2-2h-1z"/>
</svg>
</div>
<h3 class="text-xl font-bold">社交媒体</h3>
</div>
<div class="space-y-3">
<div class="bg-gray-50 rounded-lg p-3">
<div class="flex items-center justify-between mb-1">
<span class="text-sm font-semibold">微信</span>
<span class="text-xs text-gray-500">50万粉丝</span>
</div>
<div class="text-xs text-gray-600">公众号推送、朋友圈广告</div>
</div>
<div class="bg-gray-50 rounded-lg p-3">
<div class="flex items-center justify-between mb-1">
<span class="text-sm font-semibold">微博</span>
<span class="text-xs text-gray-500">30万粉丝</span>
</div>
<div class="text-xs text-gray-600">#绿色出行看长三角#</div>
</div>
<div class="bg-gray-50 rounded-lg p-3">
<div class="flex items-center justify-between mb-1">
<span class="text-sm font-semibold">抖音/快手</span>
<span class="text-xs text-gray-500">80万粉丝</span>
</div>
<div class="text-xs text-gray-600">短视频、直播互动</div>
</div>
</div>
</div>
<!-- Digital Advertising -->
<div class="strategy-card bg-white rounded-xl shadow-lg p-6">
<div class="flex items-center mb-4">
<div class="w-12 h-12 bg-purple-100 rounded-lg flex items-center justify-center mr-4">
<svg class="w-6 h-6 text-purple-600" fill="currentColor" viewBox="0 0 20 20">
<path fill-rule="evenodd" d="M3 3a1 1 0 000 2v8a2 2 0 002 2h2.586l-1.293 1.293a1 1 0 101.414 1.414L10 15.414l2.293 2.293a1 1 0 001.414-1.414L12.414 15H15a2 2 0 002-2V5a1 1 0 100-2H3zm11.707 4.293a1 1 0 00-1.414 1.414L14.586 10l-1.293 1.293a1 1 0 101.414 1.414L16 11.414l1.293 1.293a1 1 0 001.414-1.414L17.414 10l1.293-1.293a1 1 0 00-1.414-1.414L16 8.586l-1.293-1.293z" clip-rule="evenodd"/>
</svg>
</div>
<h3 class="text-xl font-bold">数字广告</h3>
</div>
<div class="space-y-2 text-sm">
<div class="flex items-center justify-between py-2 border-b">
<span class="text-gray-600">搜索引擎SEM</span>
<span class="font-semibold">200万预算</span>
</div>
<div class="flex items-center justify-between py-2 border-b">
<span class="text-gray-600">信息流广告</span>
<span class="font-semibold">150万预算</span>
</div>
<div class="flex items-center justify-between py-2">
<span class="text-gray-600">垂直媒体</span>
<span class="font-semibold">100万预算</span>
</div>
</div>
</div>
<!-- Email Marketing -->
<div class="strategy-card bg-white rounded-xl shadow-lg p-6">
<div class="flex items-center mb-4">
<div class="w-12 h-12 bg-orange-100 rounded-lg flex items-center justify-center mr-4">
<svg class="w-6 h-6 text-orange-600" fill="currentColor" viewBox="0 0 20 20">
<path d="M2.003 5.884L10 9.882l7.997-3.998A2 2 0 0016 4H4a2 2 0 00-1.997 1.884z"/>
<path d="M18 8.118l-8 4-8-4V14a2 2 0 002 2h12a2 2 0 002-2V8.118z"/>
</svg>
</div>
<h3 class="text-xl font-bold">邮件营销</h3>
</div>
<div class="bg-gradient-to-r from-orange-50 to-yellow-50 rounded-lg p-4">
<div class="grid grid-cols-2 gap-4 text-center">
<div>
<div class="text-2xl font-bold text-orange-600">10万+</div>
<div class="text-xs text-gray-600">数据库联系人</div>
</div>
<div>
<div class="text-2xl font-bold text-orange-600">2期/月</div>
<div class="text-xs text-gray-600">发送频次</div>
</div>
</div>
</div>
<ul class="mt-4 space-y-1 text-xs text-gray-600">
<li>• 展商推介</li>
<li>• 活动预告</li>
<li>• 行业资讯</li>
</ul>
</div>
<!-- Live Streaming -->
<div class="strategy-card bg-white rounded-xl shadow-lg p-6">
<div class="flex items-center mb-4">
<div class="w-12 h-12 bg-red-100 rounded-lg flex items-center justify-center mr-4">
<svg class="w-6 h-6 text-red-600" fill="currentColor" viewBox="0 0 20 20">
<path d="M2 6a2 2 0 012-2h6a2 2 0 012 2v8a2 2 0 01-2 2H4a2 2 0 01-2-2V6zM14.553 7.106A1 1 0 0014 8v4a1 1 0 00.553.894l2 1A1 1 0 0018 13V7a1 1 0 00-1.447-.894l-2 1z"/>
</svg>
</div>
<h3 class="text-xl font-bold">直播营销</h3>
</div>
<div class="space-y-3">
<div class="flex items-center">
<div class="w-2 h-2 bg-red-600 rounded-full pulse-dot mr-2"></div>
<span class="text-sm">展前预热直播5场</span>
</div>
<div class="flex items-center">
<div class="w-2 h-2 bg-red-600 rounded-full pulse-dot mr-2"></div>
<span class="text-sm">展期现场直播:全程</span>
</div>
<div class="flex items-center">
<div class="w-2 h-2 bg-red-600 rounded-full pulse-dot mr-2"></div>
<span class="text-sm">专家访谈20场</span>
</div>
</div>
</div>
<!-- KOL Cooperation -->
<div class="strategy-card bg-white rounded-xl shadow-lg p-6">
<div class="flex items-center mb-4">
<div class="w-12 h-12 bg-pink-100 rounded-lg flex items-center justify-center mr-4">
<svg class="w-6 h-6 text-pink-600" fill="currentColor" viewBox="0 0 20 20">
<path fill-rule="evenodd" d="M10 9a3 3 0 100-6 3 3 0 000 6zm-7 9a7 7 0 1114 0H3z" clip-rule="evenodd"/>
</svg>
</div>
<h3 class="text-xl font-bold">KOL合作</h3>
</div>
<div class="space-y-2">
<div class="bg-pink-50 rounded-lg p-2 text-center">
<div class="text-lg font-bold text-pink-600">50+</div>
<div class="text-xs text-gray-600">汽车领域KOL</div>
</div>
<div class="grid grid-cols-2 gap-2 text-xs">
<div class="bg-gray-50 rounded p-2 text-center">
<div class="font-semibold">探店视频</div>
<div class="text-gray-500">30个</div>
</div>
<div class="bg-gray-50 rounded p-2 text-center">
<div class="font-semibold">测评内容</div>
<div class="text-gray-500">50篇</div>
</div>
</div>
</div>
</div>
</div>
<!-- Online Campaign Performance -->
<div class="bg-gradient-to-r from-blue-600 to-purple-600 rounded-2xl p-8 text-white">
<h3 class="text-2xl font-bold mb-6">线上推广预期效果</h3>
<div class="grid grid-cols-1 md:grid-cols-4 gap-6">
<div class="text-center">
<div class="text-3xl font-bold mb-2">1亿+</div>
<div class="text-blue-100">总曝光量</div>
</div>
<div class="text-center">
<div class="text-3xl font-bold mb-2">500万+</div>
<div class="text-blue-100">互动量</div>
</div>
<div class="text-center">
<div class="text-3xl font-bold mb-2">10万+</div>
<div class="text-blue-100">注册用户</div>
</div>
<div class="text-center">
<div class="text-3xl font-bold mb-2">85%</div>
<div class="text-blue-100">转化率</div>
</div>
</div>
</div>
</div>
</section>
<!-- Offline Marketing -->
<section class="py-16 bg-white">
<div class="container mx-auto px-6">
<h2 class="text-3xl font-bold text-center text-gray-800 mb-12">线下推广方案</h2>
<div class="grid grid-cols-1 lg:grid-cols-2 gap-12">
<!-- Traditional Media -->
<div>
<h3 class="text-2xl font-bold mb-6 text-purple-600">传统媒体投放</h3>
<div class="space-y-4">
<div class="bg-gray-50 rounded-lg p-5">
<div class="flex items-center mb-3">
<div class="w-10 h-10 bg-blue-600 text-white rounded-lg flex items-center justify-center mr-3">
<svg class="w-5 h-5" fill="currentColor" viewBox="0 0 20 20">
<path fill-rule="evenodd" d="M4 3a2 2 0 00-2 2v10a2 2 0 002 2h12a2 2 0 002-2V5a2 2 0 00-2-2H4zm12 12H4l4-8 3 6 2-4 3 6z" clip-rule="evenodd"/>
</svg>
</div>
<div>
<h4 class="font-semibold">平面媒体</h4>
<p class="text-sm text-gray-600">行业杂志、报纸广告</p>
</div>
</div>
<ul class="text-sm text-gray-700 space-y-1 ml-13">
<li>• 《中国汽车报》整版广告 x 3期</li>
<li>• 《汽车之家》杂志封面广告</li>
<li>• 《新能源汽车》专题报道</li>
</ul>
</div>
<div class="bg-gray-50 rounded-lg p-5">
<div class="flex items-center mb-3">
<div class="w-10 h-10 bg-green-600 text-white rounded-lg flex items-center justify-center mr-3">
<svg class="w-5 h-5" fill="currentColor" viewBox="0 0 20 20">
<path fill-rule="evenodd" d="M9.383 3.076A1 1 0 0110 4v12a1 1 0 01-1.707.707L4.586 13H2a1 1 0 01-1-1V8a1 1 0 011-1h2.586l3.707-3.707a1 1 0 011.09-.217zM14.657 2.929a1 1 0 011.414 0A9.972 9.972 0 0119 10a9.972 9.972 0 01-2.929 7.071 1 1 0 01-1.414-1.414A7.971 7.971 0 0017 10c0-2.21-.894-4.208-2.343-5.657a1 1 0 010-1.414zm-2.829 2.828a1 1 0 011.415 0A5.983 5.983 0 0115 10a5.984 5.984 0 01-1.757 4.243 1 1 0 01-1.415-1.415A3.984 3.984 0 0013 10a3.983 3.983 0 00-1.172-2.828 1 1 0 010-1.415z" clip-rule="evenodd"/>
</svg>
</div>
<div>
<h4 class="font-semibold">广播电台</h4>
<p class="text-sm text-gray-600">交通广播黄金时段</p>
</div>
</div>
<ul class="text-sm text-gray-700 space-y-1 ml-13">
<li>• 上海交通广播早晚高峰广告</li>
<li>• 专题访谈节目3期</li>
<li>• 路况播报植入</li>
</ul>
</div>
<div class="bg-gray-50 rounded-lg p-5">
<div class="flex items-center mb-3">
<div class="w-10 h-10 bg-purple-600 text-white rounded-lg flex items-center justify-center mr-3">
<svg class="w-5 h-5" fill="currentColor" viewBox="0 0 20 20">
<path d="M2 6a2 2 0 012-2h12a2 2 0 012 2v2a2 2 0 100 4v2a2 2 0 01-2 2H4a2 2 0 01-2-2v-2a2 2 0 100-4V6z"/>
</svg>
</div>
<div>
<h4 class="font-semibold">行业活动</h4>
<p class="text-sm text-gray-600">参展推广、论坛宣传</p>
</div>
</div>
<ul class="text-sm text-gray-700 space-y-1 ml-13">
<li>• 北京车展展位推广</li>
<li>• 广州车展路演活动</li>
<li>• 行业峰会主题演讲</li>
</ul>
</div>
</div>
</div>
<!-- Outdoor Advertising -->
<div>
<h3 class="text-2xl font-bold mb-6 text-blue-600">户外广告投放</h3>
<div class="bg-gradient-to-br from-blue-50 to-purple-50 rounded-2xl p-6">
<div class="grid grid-cols-2 gap-4 mb-6">
<div class="bg-white rounded-lg p-4 text-center">
<div class="text-2xl font-bold text-blue-600 mb-1">50块</div>
<div class="text-sm text-gray-600">LED大屏广告</div>
<div class="text-xs text-gray-500 mt-1">核心商圈覆盖</div>
</div>
<div class="bg-white rounded-lg p-4 text-center">
<div class="text-2xl font-bold text-purple-600 mb-1">200个</div>
<div class="text-sm text-gray-600">地铁灯箱</div>
<div class="text-xs text-gray-500 mt-1">2/10/17号线</div>
</div>
<div class="bg-white rounded-lg p-4 text-center">
<div class="text-2xl font-bold text-green-600 mb-1">30块</div>
<div class="text-sm text-gray-600">高速广告牌</div>
<div class="text-xs text-gray-500 mt-1">沪宁、沪杭高速</div>
</div>
<div class="bg-white rounded-lg p-4 text-center">
<div class="text-2xl font-bold text-orange-600 mb-1">100辆</div>
<div class="text-sm text-gray-600">公交车身</div>
<div class="text-xs text-gray-500 mt-1">主要线路</div>
</div>
</div>
<div class="bg-white rounded-lg p-4">
<h4 class="font-semibold mb-3">投放策略</h4>
<div class="space-y-2 text-sm">
<div class="flex items-center">
<div class="w-4 h-4 bg-blue-600 rounded-full mr-2"></div>
<span>展前3个月开始投放</span>
</div>
<div class="flex items-center">
<div class="w-4 h-4 bg-purple-600 rounded-full mr-2"></div>
<span>重点覆盖长三角核心城市</span>
</div>
<div class="flex items-center">
<div class="w-4 h-4 bg-green-600 rounded-full mr-2"></div>
<span>高频次、多触点接触</span>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</section>
<!-- Precision Invitation -->
<section class="py-16 bg-gray-50">
<div class="container mx-auto px-6">
<h2 class="text-3xl font-bold text-center text-gray-800 mb-12">精准邀请方案</h2>
<div class="max-w-4xl mx-auto">
<!-- Invitation Process -->
<div class="bg-white rounded-2xl shadow-lg overflow-hidden mb-8">
<div class="bg-gradient-to-r from-green-600 to-teal-600 text-white p-6">
<h3 class="text-2xl font-bold">专业观众邀请体系</h3>
</div>
<div class="p-6">
<div class="grid grid-cols-1 md:grid-cols-3 gap-6">
<div class="text-center">
<div class="w-20 h-20 bg-green-100 rounded-full flex items-center justify-center mx-auto mb-4">
<svg class="w-10 h-10 text-green-600" fill="currentColor" viewBox="0 0 20 20">
<path d="M2 3a1 1 0 011-1h2.153a1 1 0 01.986.836l.74 4.435a1 1 0 01-.54 1.06l-1.548.773a11.037 11.037 0 006.105 6.105l.774-1.548a1 1 0 011.059-.54l4.435.74a1 1 0 01.836.986V17a1 1 0 01-1 1h-2C7.82 18 2 12.18 2 5V3z"/>
</svg>
</div>
<h4 class="font-semibold mb-2">呼叫中心</h4>
<p class="text-sm text-gray-600">20人专业团队</p>
<p class="text-xs text-gray-500 mt-1">日均呼叫1000+</p>
</div>
<div class="text-center">
<div class="w-20 h-20 bg-blue-100 rounded-full flex items-center justify-center mx-auto mb-4">
<svg class="w-10 h-10 text-blue-600" fill="currentColor" viewBox="0 0 20 20">
<path fill-rule="evenodd" d="M10 9a3 3 0 100-6 3 3 0 000 6zm-7 9a7 7 0 1114 0H3z" clip-rule="evenodd"/>
</svg>
</div>
<h4 class="font-semibold mb-2">一对一邀请</h4>
<p class="text-sm text-gray-600">VIP客户定制</p>
<p class="text-xs text-gray-500 mt-1">500+重点客户</p>
</div>
<div class="text-center">
<div class="w-20 h-20 bg-purple-100 rounded-full flex items-center justify-center mx-auto mb-4">
<svg class="w-10 h-10 text-purple-600" fill="currentColor" viewBox="0 0 20 20">
<path d="M13 6a3 3 0 11-6 0 3 3 0 016 0zM18 8a2 2 0 11-4 0 2 2 0 014 0zM14 15a4 4 0 00-8 0v3h8v-3zM6 8a2 2 0 11-4 0 2 2 0 014 0zM16 18v-3a5.972 5.972 0 00-.75-2.906A3.005 3.005 0 0119 15v3h-3zM4.75 12.094A5.973 5.973 0 004 15v3H1v-3a3 3 0 013.75-2.906z"/>
</svg>
</div>
<h4 class="font-semibold mb-2">团体邀请</h4>
<p class="text-sm text-gray-600">协会组织参观</p>
<p class="text-xs text-gray-500 mt-1">50+团体</p>
</div>
</div>
</div>
</div>
<!-- Buyer Matching Service -->
<div class="bg-gradient-to-r from-purple-600 to-pink-600 rounded-2xl p-8 text-white">
<h3 class="text-2xl font-bold mb-6">买家匹配服务</h3>
<div class="grid grid-cols-1 md:grid-cols-3 gap-6">
<div class="bg-white/10 backdrop-blur rounded-lg p-4">
<h4 class="font-semibold mb-2">会前</h4>
<ul class="text-sm space-y-1 opacity-90">
<li>• 在线预约系统</li>
<li>• AI智能匹配</li>
<li>• 需求精准对接</li>
</ul>
</div>
<div class="bg-white/10 backdrop-blur rounded-lg p-4">
<h4 class="font-semibold mb-2">展中</h4>
<ul class="text-sm space-y-1 opacity-90">
<li>• 商务洽谈区</li>
<li>• 专场对接会</li>
<li>• 现场撮合服务</li>
</ul>
</div>
<div class="bg-white/10 backdrop-blur rounded-lg p-4">
<h4 class="font-semibold mb-2">展后</h4>
<ul class="text-sm space-y-1 opacity-90">
<li>• 持续跟进</li>
<li>• 促成交易</li>
<li>• 效果评估</li>
</ul>
</div>
</div>
</div>
</div>
</div>
</section>
<!-- Marketing Budget -->
<section class="py-16 bg-white">
<div class="container mx-auto px-6">
<h2 class="text-3xl font-bold text-center text-gray-800 mb-12">营销预算分配</h2>
<div class="max-w-3xl mx-auto">
<div class="bg-gray-50 rounded-2xl p-8">
<div class="space-y-4">
<div class="flex items-center">
<div class="flex-1">
<div class="flex justify-between mb-2">
<span class="font-semibold">线上推广</span>
<span class="text-purple-600 font-bold">80万</span>
</div>
<div class="bg-gray-200 rounded-full h-4">
<div class="bg-purple-600 h-4 rounded-full progress-bar" style="width: 40%"></div>
</div>
</div>
</div>
<div class="flex items-center">
<div class="flex-1">
<div class="flex justify-between mb-2">
<span class="font-semibold">线下推广</span>
<span class="text-blue-600 font-bold">60万</span>
</div>
<div class="bg-gray-200 rounded-full h-4">
<div class="bg-blue-600 h-4 rounded-full progress-bar" style="width: 30%; animation-delay: 0.2s"></div>
</div>
</div>
</div>
<div class="flex items-center">
<div class="flex-1">
<div class="flex justify-between mb-2">
<span class="font-semibold">媒体合作</span>
<span class="text-green-600 font-bold">40万</span>
</div>
<div class="bg-gray-200 rounded-full h-4">
<div class="bg-green-600 h-4 rounded-full progress-bar" style="width: 20%; animation-delay: 0.4s"></div>
</div>
</div>
</div>
<div class="flex items-center">
<div class="flex-1">
<div class="flex justify-between mb-2">
<span class="font-semibold">精准邀请</span>
<span class="text-orange-600 font-bold">20万</span>
</div>
<div class="bg-gray-200 rounded-full h-4">
<div class="bg-orange-600 h-4 rounded-full progress-bar" style="width: 10%; animation-delay: 0.6s"></div>
</div>
</div>
</div>
</div>
<div class="mt-6 pt-6 border-t text-center">
<div class="text-3xl font-bold text-gray-800">总预算200万元</div>
<div class="text-gray-600 mt-2">预期ROI500%</div>
</div>
</div>
</div>
</div>
</section>
<!-- CTA Section -->
<section class="py-16 bg-gradient-to-r from-pink-600 to-purple-600 text-white">
<div class="container mx-auto px-6 text-center">
<h2 class="text-3xl font-bold mb-6">全方位营销,确保展会成功</h2>
<p class="text-xl mb-8 opacity-90">了解现场运营方案,体验展会精彩</p>
<a href="operation.html" class="inline-block bg-white text-purple-600 px-8 py-3 rounded-lg font-semibold hover:bg-gray-100 transition">
查看现场运营 →
</a>
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<!-- Footer -->
<footer class="bg-gray-900 text-white py-12">
<div class="container mx-auto px-6">
<div class="text-center text-sm text-gray-400">
<p>&copy; 2024 长三角国际新能源汽车与智能交通产业博览会. All rights reserved.</p>
</div>
</div>
</footer>
</body>
</html>

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<!DOCTYPE html>
<html lang="zh-CN">
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<title>策划概述 - 2024长三角国际新能源汽车展</title>
<link rel="stylesheet" href="../css/styles.css">
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<link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/font-awesome/6.4.0/css/all.min.css">
<style>
* {
font-family: 'Inter', 'Noto Sans SC', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
}
/* Glass morphism effect */
.glass-morphism {
background: rgba(255, 255, 255, 0.9);
backdrop-filter: blur(10px);
-webkit-backdrop-filter: blur(10px);
}
.timeline-item {
position: relative;
padding-left: 40px;
}
.timeline-item::before {
content: '';
position: absolute;
left: 9px;
top: 40px;
height: calc(100% - 40px);
width: 2px;
background: linear-gradient(to bottom, #667eea, #a78bfa);
}
.timeline-item:last-child::before {
display: none;
}
.timeline-dot {
position: absolute;
left: 0;
top: 8px;
width: 20px;
height: 20px;
border-radius: 50%;
background: white;
border: 3px solid #667eea;
box-shadow: 0 0 0 6px rgba(102, 126, 234, 0.1);
animation: pulse 2s infinite;
}
@keyframes pulse {
0% { box-shadow: 0 0 0 6px rgba(102, 126, 234, 0.1); }
50% { box-shadow: 0 0 0 12px rgba(102, 126, 234, 0); }
100% { box-shadow: 0 0 0 6px rgba(102, 126, 234, 0.1); }
}
.gradient-text {
background: linear-gradient(135deg, #667eea 0%, #764ba2 100%);
-webkit-background-clip: text;
-webkit-text-fill-color: transparent;
background-clip: text;
}
.stat-card {
background: linear-gradient(135deg, #667eea 0%, #764ba2 100%);
position: relative;
overflow: hidden;
}
.stat-card::before {
content: '';
position: absolute;
top: -50%;
right: -50%;
width: 200%;
height: 200%;
background: radial-gradient(circle, rgba(255,255,255,0.1) 0%, transparent 70%);
animation: rotate 20s linear infinite;
}
@keyframes rotate {
from { transform: rotate(0deg); }
to { transform: rotate(360deg); }
}
</style>
</head>
<body class="bg-gray-50">
<!-- Navigation -->
<nav class="fixed top-0 w-full glass-morphism shadow-md z-50 transition-all duration-300">
<div class="container mx-auto px-6 py-4">
<div class="flex items-center justify-between">
<div class="flex items-center">
<div class="w-10 h-10 bg-gradient-to-br from-emerald-400 to-blue-500 rounded-lg flex items-center justify-center mr-3">
<i class="fas fa-charging-station text-white"></i>
</div>
<div>
<h1 class="text-lg font-bold">NEVIT 2024</h1>
<p class="text-xs text-gray-500">新能源汽车产业博览会</p>
</div>
</div>
<div class="hidden md:flex space-x-8">
<a href="../index.html" class="text-gray-700 hover:text-emerald-500 transition-colors">
<i class="fas fa-home mr-2"></i>首页
</a>
<a href="overview.html" class="nav-link active text-gray-700 hover:text-emerald-500 transition-colors">
<i class="fas fa-info-circle mr-2"></i>展会概览
</a>
<a href="exhibition.html" class="nav-link text-gray-700 hover:text-emerald-500 transition-colors">
<i class="fas fa-th-large mr-2"></i>展览内容
</a>
<a href="marketing.html" class="nav-link text-gray-700 hover:text-emerald-500 transition-colors">
<i class="fas fa-bullhorn mr-2"></i>营销推广
</a>
<a href="operation.html" class="nav-link text-gray-700 hover:text-emerald-500 transition-colors">
<i class="fas fa-cogs mr-2"></i>运营服务
</a>
<a href="budget.html" class="nav-link text-gray-700 hover:text-emerald-500 transition-colors">
<i class="fas fa-chart-pie mr-2"></i>预算分析
</a>
<a href="risk.html" class="text-gray-700 hover:text-emerald-500 transition-colors">
<i class="fas fa-shield-alt mr-2"></i>风险评估
</a>
</div>
<button class="md:hidden text-gray-700">
<i class="fas fa-bars text-2xl"></i>
</button>
</div>
</div>
</nav>
<!-- Page Header -->
<section class="relative bg-gradient-to-br from-purple-600 via-indigo-600 to-blue-600 text-white pt-24 pb-16 overflow-hidden">
<div class="absolute inset-0">
<img src="../../data/会展策划/image/博览会.jpg" alt="博览会背景" class="w-full h-full object-cover opacity-20">
<div class="absolute inset-0 bg-gradient-to-b from-transparent to-purple-900/50"></div>
</div>
<div class="absolute top-20 left-10 w-32 h-32 bg-white/10 rounded-full blur-3xl animate-float"></div>
<div class="absolute bottom-10 right-10 w-40 h-40 bg-blue-400/20 rounded-full blur-3xl animate-float animation-delay-2000"></div>
<div class="container mx-auto px-6 relative z-10">
<div class="animate-fadeInUp">
<div class="inline-flex items-center px-4 py-2 bg-white/20 backdrop-blur rounded-full mb-6">
<span class="animate-pulse w-2 h-2 bg-white rounded-full mr-2"></span>
<span class="text-sm font-semibold">全方位展会规划</span>
</div>
<h1 class="text-5xl md:text-6xl font-bold mb-4">
<span class="block">策划概述</span>
</h1>
<p class="text-xl opacity-90 max-w-3xl">
<i class="fas fa-quote-left mr-2"></i>
全面了解展会策划背景、目标与核心价值,打造长三角地区最具影响力的新能源汽车产业盛会
<i class="fas fa-quote-right ml-2"></i>
</p>
</div>
</div>
</section>
<!-- Key Stats -->
<section class="py-12 -mt-8 relative z-20">
<div class="container mx-auto px-6">
<div class="grid grid-cols-1 md:grid-cols-4 gap-6">
<div class="stat-card text-white p-6 rounded-2xl shadow-2xl animate-fadeInUp animation-delay-200">
<div class="relative z-10">
<i class="fas fa-industry text-3xl mb-3 opacity-80"></i>
<div class="text-3xl font-bold mb-1">3000+</div>
<div class="text-sm opacity-90">产业链企业</div>
</div>
</div>
<div class="stat-card text-white p-6 rounded-2xl shadow-2xl animate-fadeInUp animation-delay-400">
<div class="relative z-10">
<i class="fas fa-coins text-3xl mb-3 opacity-80"></i>
<div class="text-3xl font-bold mb-1">8000亿</div>
<div class="text-sm opacity-90">2023年产值</div>
</div>
</div>
<div class="stat-card text-white p-6 rounded-2xl shadow-2xl animate-fadeInUp animation-delay-600">
<div class="relative z-10">
<i class="fas fa-car text-3xl mb-3 opacity-80"></i>
<div class="text-3xl font-bold mb-1">900万+</div>
<div class="text-sm opacity-90">年产销量</div>
</div>
</div>
<div class="stat-card text-white p-6 rounded-2xl shadow-2xl animate-fadeInUp animation-delay-800">
<div class="relative z-10">
<i class="fas fa-percentage text-3xl mb-3 opacity-80"></i>
<div class="text-3xl font-bold mb-1">40%</div>
<div class="text-sm opacity-90">全国占比</div>
</div>
</div>
</div>
</div>
</section>
<!-- Background Section -->
<section class="py-16 bg-white">
<div class="container mx-auto px-6">
<div class="grid grid-cols-1 lg:grid-cols-2 gap-12 items-center">
<div class="animate-fadeInLeft">
<h2 class="text-3xl font-bold text-gray-800 mb-6">
<i class="fas fa-globe-asia mr-3 text-purple-600"></i>策划背景
</h2>
<div class="space-y-4 text-gray-600">
<p>
在全球碳中和目标的大背景下新能源汽车产业正经历前所未有的发展机遇。中国作为全球最大的新能源汽车市场2023年产销量均突破900万辆同比增长超过35%。
</p>
<p>
长三角地区作为中国经济最发达、创新能力最强的区域之一,在新能源汽车产业发展中占据举足轻重的地位。该地区聚集了特斯拉、上汽、蔚来、理想、小鹏等众多知名车企,以及宁德时代、华为等核心零部件供应商。
</p>
<div class="bg-purple-50 border-l-4 border-purple-600 p-4 rounded">
<p class="font-semibold mb-2">核心数据:</p>
<ul class="space-y-2">
<li>• 长三角新能源汽车产量占全国40%以上</li>
<li>• 区域内新能源汽车产业链企业超过3000家</li>
<li>• 2023年产值突破8000亿元</li>
<li>• 智能网联汽车测试里程超过500万公里</li>
</ul>
</div>
</div>
</div>
<div class="animate-fadeInRight">
<div class="bg-gradient-to-br from-purple-100 to-blue-100 rounded-2xl p-8 relative overflow-hidden">
<div class="absolute top-0 right-0 w-32 h-32 bg-purple-200/30 rounded-full blur-2xl"></div>
<h3 class="text-2xl font-bold text-gray-800 mb-4 relative z-10">
<i class="fas fa-rocket mr-2 text-purple-600"></i>产业发展机遇
</h3>
<div class="space-y-3 relative z-10">
<div class="flex items-start group hover:transform hover:translate-x-2 transition-all duration-300">
<div class="w-8 h-8 bg-gradient-to-br from-purple-500 to-purple-700 text-white rounded-full flex items-center justify-center flex-shrink-0 mt-1 group-hover:scale-110 transition-transform">1</div>
<div class="ml-3">
<h4 class="font-semibold">政策支持力度空前</h4>
<p class="text-sm text-gray-600">国家及地方政府出台多项扶持政策,推动产业快速发展</p>
</div>
</div>
<div class="flex items-start group hover:transform hover:translate-x-2 transition-all duration-300">
<div class="w-8 h-8 bg-gradient-to-br from-purple-500 to-purple-700 text-white rounded-full flex items-center justify-center flex-shrink-0 mt-1 group-hover:scale-110 transition-transform">2</div>
<div class="ml-3">
<h4 class="font-semibold">技术创新加速突破</h4>
<p class="text-sm text-gray-600">电池技术、自动驾驶、车联网等关键技术不断革新</p>
</div>
</div>
<div class="flex items-start group hover:transform hover:translate-x-2 transition-all duration-300">
<div class="w-8 h-8 bg-gradient-to-br from-purple-500 to-purple-700 text-white rounded-full flex items-center justify-center flex-shrink-0 mt-1 group-hover:scale-110 transition-transform">3</div>
<div class="ml-3">
<h4 class="font-semibold">市场需求持续增长</h4>
<p class="text-sm text-gray-600">消费者对新能源汽车接受度不断提高,市场潜力巨大</p>
</div>
</div>
<div class="flex items-start group hover:transform hover:translate-x-2 transition-all duration-300">
<div class="w-8 h-8 bg-gradient-to-br from-purple-500 to-purple-700 text-white rounded-full flex items-center justify-center flex-shrink-0 mt-1 group-hover:scale-110 transition-transform">4</div>
<div class="ml-3">
<h4 class="font-semibold">产业链日趋完善</h4>
<p class="text-sm text-gray-600">从研发到制造,从销售到服务,产业生态系统不断成熟</p>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</section>
<!-- Objectives Section -->
<section class="py-16 bg-gradient-to-br from-gray-50 via-purple-50 to-indigo-50 relative overflow-hidden">
<div class="absolute inset-0 opacity-5">
<img src="../../data/会展策划/image/展馆布置图.jpeg" alt="展馆布置" class="w-full h-full object-cover">
</div>
<div class="container mx-auto px-6 relative z-10">
<h2 class="text-3xl font-bold text-center text-gray-800 mb-4 animate-fadeInUp">
<i class="fas fa-bullseye mr-3 text-purple-600"></i>策划目标
</h2>
<p class="text-center text-gray-600 mb-12 animate-fadeInUp animation-delay-200">明确的目标引领,打造专业高效的展会平台</p>
<div class="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-4 gap-6">
<div class="bg-white/90 backdrop-blur rounded-xl shadow-xl p-6 hover:shadow-2xl hover:-translate-y-2 transition-all duration-300 group animate-fadeInUp animation-delay-300">
<div class="w-16 h-16 bg-gradient-to-br from-blue-400 to-blue-600 rounded-2xl flex items-center justify-center mb-4 group-hover:rotate-6 transition-transform">
<i class="fas fa-award text-white text-2xl"></i>
</div>
<h3 class="text-xl font-bold mb-2 text-gray-800 group-hover:text-blue-600 transition-colors">品牌建设</h3>
<p class="text-gray-600">打造长三角地区新能源汽车与智能交通领域第一展会品牌,成为行业风向标</p>
<div class="mt-4 pt-4 border-t">
<ul class="text-sm text-gray-500 space-y-1">
<li>• 品牌知名度提升50%</li>
<li>• 媒体曝光量超1亿次</li>
<li>• 行业认可度达90%</li>
</ul>
</div>
</div>
<div class="bg-white/90 backdrop-blur rounded-xl shadow-xl p-6 hover:shadow-2xl hover:-translate-y-2 transition-all duration-300 group animate-fadeInUp animation-delay-400">
<div class="w-16 h-16 bg-gradient-to-br from-emerald-400 to-green-600 rounded-2xl flex items-center justify-center mb-4 group-hover:rotate-6 transition-transform">
<i class="fas fa-chart-line text-white text-2xl"></i>
</div>
<h3 class="text-xl font-bold mb-2 text-gray-800 group-hover:text-emerald-600 transition-colors">商业价值</h3>
<p class="text-gray-600">吸引300家优质展商参展促进产业链上下游合作实现商业价值最大化</p>
<div class="mt-4 pt-4 border-t">
<ul class="text-sm text-gray-500 space-y-1">
<li>• 现场成交额超10亿元</li>
<li>• 意向订单8亿元</li>
<li>• 投资回报率33.3%</li>
</ul>
</div>
</div>
<div class="bg-white/90 backdrop-blur rounded-xl shadow-xl p-6 hover:shadow-2xl hover:-translate-y-2 transition-all duration-300 group animate-fadeInUp animation-delay-500">
<div class="w-16 h-16 bg-gradient-to-br from-purple-400 to-purple-600 rounded-2xl flex items-center justify-center mb-4 group-hover:rotate-6 transition-transform">
<i class="fas fa-users text-white text-2xl"></i>
</div>
<h3 class="text-xl font-bold mb-2 text-gray-800 group-hover:text-purple-600 transition-colors">行业推动</h3>
<p class="text-gray-600">促进技术创新和产业升级,推动新能源汽车产业高质量发展</p>
<div class="mt-4 pt-4 border-t">
<ul class="text-sm text-gray-500 space-y-1">
<li>• 发布行业白皮书2份</li>
<li>• 专业论坛20场</li>
<li>• 技术成果发布50项</li>
</ul>
</div>
</div>
<div class="bg-white/90 backdrop-blur rounded-xl shadow-xl p-6 hover:shadow-2xl hover:-translate-y-2 transition-all duration-300 group animate-fadeInUp animation-delay-600">
<div class="w-16 h-16 bg-gradient-to-br from-orange-400 to-pink-600 rounded-2xl flex items-center justify-center mb-4 group-hover:rotate-6 transition-transform">
<i class="fas fa-leaf text-white text-2xl"></i>
</div>
<h3 class="text-xl font-bold mb-2 text-gray-800 group-hover:text-orange-600 transition-colors">社会责任</h3>
<p class="text-gray-600">推广绿色出行理念,助力碳中和目标实现,促进可持续发展</p>
<div class="mt-4 pt-4 border-t">
<ul class="text-sm text-gray-500 space-y-1">
<li>• 碳减排宣传覆盖10万人</li>
<li>• 绿色出行体验5万人次</li>
<li>• 环保倡议签名3万人</li>
</ul>
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</div>
</div>
</div>
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<!-- Policy Support Section -->
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<h2 class="text-3xl font-bold text-center text-gray-800 mb-12">政策依据</h2>
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<div class="timeline-dot"></div>
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<h3 class="text-xl font-bold mb-2">《新能源汽车产业发展规划2021-2035年</h3>
<p class="text-gray-600 mb-3">国务院办公厅发布,明确了新能源汽车产业发展的指导思想、基本原则和发展愿景。</p>
<div class="bg-white rounded p-3">
<p class="text-sm text-gray-500">
<strong>核心目标:</strong>到2025年新能源汽车新车销售量达到汽车新车销售总量的20%左右到2035年纯电动汽车成为新销售车辆的主流。
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<h3 class="text-xl font-bold mb-2">《上海市加快新能源汽车产业发展实施计划》</h3>
<p class="text-gray-600 mb-3">上海市人民政府印发,提出打造国际新能源汽车发展高地的具体措施。</p>
<div class="bg-white rounded p-3">
<p class="text-sm text-gray-500">
<strong>发展目标:</strong>到2025年上海新能源汽车年产量超过120万辆产值突破3500亿元打造3-5家具有国际竞争力的整车企业。
</p>
</div>
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<div class="timeline-item">
<div class="timeline-dot"></div>
<div class="bg-gray-50 rounded-lg p-6">
<h3 class="text-xl font-bold mb-2">《长三角地区新能源汽车产业链协同发展规划》</h3>
<p class="text-gray-600 mb-3">长三角一体化示范区执委会发布,推动区域产业协同发展。</p>
<div class="bg-white rounded p-3">
<p class="text-sm text-gray-500">
<strong>协同重点:</strong>建立跨区域产业协作机制,共建新能源汽车产业创新平台,推动充电基础设施互联互通。
</p>
</div>
</div>
</div>
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<div class="timeline-dot"></div>
<div class="bg-gray-50 rounded-lg p-6">
<h3 class="text-xl font-bold mb-2">《智能网联汽车道路测试与示范应用管理规范》</h3>
<p class="text-gray-600 mb-3">工业和信息化部、公安部、交通运输部联合发布,规范智能网联汽车测试与应用。</p>
<div class="bg-white rounded p-3">
<p class="text-sm text-gray-500">
<strong>示范应用:</strong>在长三角地区建设5个国家级智能网联汽车测试示范区累计开放测试道路超过1000公里。
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</div>
</div>
</div>
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</div>
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<i class="fas fa-chart-bar mr-3 text-purple-600"></i>市场分析
</h2>
<p class="text-center text-gray-600 mb-12 animate-fadeInUp animation-delay-200">深入洞察产业发展趋势,精准把握市场机遇</p>
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<i class="fas fa-expand-arrows-alt mr-2"></i>市场规模
</h3>
<div class="space-y-3">
<div class="flex justify-between items-center py-2 border-b">
<span class="text-gray-600">2023年销量</span>
<span class="font-bold">949.5万辆</span>
</div>
<div class="flex justify-between items-center py-2 border-b">
<span class="text-gray-600">同比增长</span>
<span class="font-bold text-green-600">+37.9%</span>
</div>
<div class="flex justify-between items-center py-2 border-b">
<span class="text-gray-600">市场渗透率</span>
<span class="font-bold">31.6%</span>
</div>
<div class="flex justify-between items-center py-2">
<span class="text-gray-600">2025年预测</span>
<span class="font-bold">1500万辆</span>
</div>
</div>
</div>
<div class="bg-white/90 backdrop-blur rounded-xl shadow-xl p-6 hover:shadow-2xl hover:-translate-y-2 transition-all duration-300 animate-fadeInUp animation-delay-400">
<h3 class="text-xl font-bold mb-4 text-indigo-600">
<i class="fas fa-sitemap mr-2"></i>产业链分布
</h3>
<div class="space-y-3">
<div class="flex items-center">
<div class="w-24 text-sm text-gray-600">整车制造</div>
<div class="flex-1 bg-gray-200 rounded-full h-4 ml-3">
<div class="bg-purple-600 h-4 rounded-full" style="width: 85%"></div>
</div>
<span class="ml-2 text-sm font-bold">85家</span>
</div>
<div class="flex items-center">
<div class="w-24 text-sm text-gray-600">电池电机</div>
<div class="flex-1 bg-gray-200 rounded-full h-4 ml-3">
<div class="bg-purple-600 h-4 rounded-full" style="width: 70%"></div>
</div>
<span class="ml-2 text-sm font-bold">156家</span>
</div>
<div class="flex items-center">
<div class="w-24 text-sm text-gray-600">智能网联</div>
<div class="flex-1 bg-gray-200 rounded-full h-4 ml-3">
<div class="bg-purple-600 h-4 rounded-full" style="width: 60%"></div>
</div>
<span class="ml-2 text-sm font-bold">234家</span>
</div>
<div class="flex items-center">
<div class="w-24 text-sm text-gray-600">充电设施</div>
<div class="flex-1 bg-gray-200 rounded-full h-4 ml-3">
<div class="bg-purple-600 h-4 rounded-full" style="width: 50%"></div>
</div>
<span class="ml-2 text-sm font-bold">189家</span>
</div>
</div>
</div>
<div class="bg-white/90 backdrop-blur rounded-xl shadow-xl p-6 hover:shadow-2xl hover:-translate-y-2 transition-all duration-300 animate-fadeInUp animation-delay-500">
<h3 class="text-xl font-bold mb-4 text-emerald-600">
<i class="fas fa-poll mr-2"></i>展会需求调研
</h3>
<div class="space-y-3">
<div class="bg-green-50 rounded-lg p-3">
<div class="flex items-center justify-between mb-1">
<span class="text-sm text-gray-600">有参展意向</span>
<span class="font-bold text-green-600">89%</span>
</div>
<div class="bg-gray-200 rounded-full h-2">
<div class="bg-green-600 h-2 rounded-full" style="width: 89%"></div>
</div>
</div>
<div class="bg-blue-50 rounded-lg p-3">
<div class="flex items-center justify-between mb-1">
<span class="text-sm text-gray-600">需要B2B对接</span>
<span class="font-bold text-blue-600">76%</span>
</div>
<div class="bg-gray-200 rounded-full h-2">
<div class="bg-blue-600 h-2 rounded-full" style="width: 76%"></div>
</div>
</div>
<div class="bg-purple-50 rounded-lg p-3">
<div class="flex items-center justify-between mb-1">
<span class="text-sm text-gray-600">关注技术交流</span>
<span class="font-bold text-purple-600">82%</span>
</div>
<div class="bg-gray-200 rounded-full h-2">
<div class="bg-purple-600 h-2 rounded-full" style="width: 82%"></div>
</div>
</div>
</div>
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<h2 class="text-3xl font-bold mb-6">了解更多展会详情</h2>
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