c31956715a
详细说明: - 将产品宣传海报设计数量从3套更新为2套，以反映最新的设计进度 - 更新相关文本内容以保持一致性 - 修改文件: web_frontend/exhibition-demo/src/data/terminalSimulations/finance.ts, web_frontend/web_result/order-classes/finance/index.html
753 lines
37 KiB
HTML
753 lines
37 KiB
HTML
<!DOCTYPE html>
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<html lang="zh-CN">
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<head>
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<meta charset="UTF-8">
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<meta name="viewport" content="width=device-width, initial-scale=1.0">
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<title>可复美爽肤水 - 财经商贸电商全链路运营</title>
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<link rel="icon" type="image/svg+xml" href="favicon.svg">
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<link rel="stylesheet" href="css/styles.css">
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<script src="https://unpkg.com/lucide@latest/dist/umd/lucide.min.js"></script>
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</head>
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<body class="dark-theme">
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<!-- 主题切换按钮 -->
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<div class="theme-toggle">
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<button id="themeToggleBtn" class="theme-toggle-btn">
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<i data-lucide="sun" class="theme-icon theme-icon-light"></i>
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<i data-lucide="moon" class="theme-icon theme-icon-dark"></i>
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</button>
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</div>
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<!-- Hero 区域 -->
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<section class="hero">
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<div class="hero-content">
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<div class="hero-badge">💼 财经商贸订单班</div>
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<h1 class="hero-title">可复美爽肤水</h1>
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<h2 class="hero-subtitle">电商全链路运营项目</h2>
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<p class="hero-description">
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<i data-lucide="target"></i> 从0到1打造化妆品电商爆款<br>
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<i data-lucide="users"></i> 7大专业Agent协同作战<br>
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<i data-lucide="trending-up"></i> 首年GMV目标3000万
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</p>
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</div>
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</section>
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<!-- 导航栏 -->
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<nav class="nav">
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<div class="nav-container">
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<div class="nav-item active">
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<i data-lucide="users"></i>
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<span>用户调研</span>
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</div>
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<div class="nav-item">
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<i data-lucide="search"></i>
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<span>竞品分析</span>
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</div>
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<div class="nav-item">
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<i data-lucide="package"></i>
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<span>选品策略</span>
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</div>
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<div class="nav-item">
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<i data-lucide="palette"></i>
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<span>视觉设计</span>
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</div>
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<div class="nav-item">
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<i data-lucide="megaphone"></i>
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<span>内容营销</span>
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</div>
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<div class="nav-item">
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<i data-lucide="bar-chart-2"></i>
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<span>广告投放</span>
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</div>
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<div class="nav-item">
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<i data-lucide="globe"></i>
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<span>全局统筹</span>
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</div>
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</div>
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</nav>
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<!-- Section 1: 用户调研与市场洞察 -->
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<section class="section">
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<div class="container">
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<div class="section-header">
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<img src="agent-avatars/用户分析师.jpg" alt="用户分析师" class="agent-avatar">
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<div class="agent-info">
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<div class="agent-name">
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<i data-lucide="users"></i> 用户分析师
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</div>
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<h2 class="section-title">用户调研与市场洞察</h2>
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</div>
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</div>
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<div class="section-content">
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<div class="expert-intro">
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<h3><i data-lucide="user-check"></i> 精准用户画像</h3>
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<p>通过多维度数据分析，精准定位目标用户群体。核心用户：25-34岁混干肌女性，月收入8000+，关注成分与功效，偏好内容种草型购买决策。</p>
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</div>
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<div class="grid grid-3">
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<div class="card">
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<div class="image-container">
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<img data-src="images/油皮.jpg" alt="油皮人群特征" loading="lazy">
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<div class="image-caption">18-24岁油皮人群</div>
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</div>
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<div class="card-header">
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<h3 class="card-title">年轻油皮群体</h3>
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</div>
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<div class="card-body">
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<ul class="feature-list">
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<li><i data-lucide="check-circle"></i> 控油清洁诉求强</li>
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<li><i data-lucide="check-circle"></i> 价格敏感度高</li>
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<li><i data-lucide="check-circle"></i> 偏好清爽质地</li>
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<li><i data-lucide="check-circle"></i> 抖音/B站活跃</li>
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</ul>
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</div>
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</div>
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<div class="card">
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<div class="image-container">
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<img data-src="images/初抗老-混干.jpg" alt="初抗老混干人群" loading="lazy">
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<div class="image-caption">25-34岁初抗老人群</div>
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</div>
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<div class="card-header">
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<h3 class="card-title">初抗老混干肌</h3>
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</div>
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<div class="card-body">
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<ul class="feature-list">
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<li><i data-lucide="check-circle"></i> 保湿修护需求</li>
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<li><i data-lucide="check-circle"></i> 成分党友好</li>
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<li><i data-lucide="check-circle"></i> 品质>价格</li>
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<li><i data-lucide="check-circle"></i> 小红书重度用户</li>
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</ul>
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</div>
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</div>
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<div class="card">
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<div class="image-container">
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<img data-src="images/抗老-干皮.jpg" alt="抗老干皮人群" loading="lazy">
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<div class="image-caption">35-45岁抗老人群</div>
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</div>
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<div class="card-header">
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<h3 class="card-title">熟龄抗老干皮</h3>
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</div>
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<div class="card-body">
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<ul class="feature-list">
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<li><i data-lucide="check-circle"></i> 抗老紧致诉求</li>
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<li><i data-lucide="check-circle"></i> 高端产品偏好</li>
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<li><i data-lucide="check-circle"></i> 信赖专业背书</li>
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<li><i data-lucide="check-circle"></i> 天猫京东主购</li>
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</ul>
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</div>
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</div>
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</div>
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<div class="stats-chart">
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<h3>用户数据分析</h3>
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<div class="stat-item-chart">
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<div class="stat-header">
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<span class="stat-label">用户洞察覆盖</span>
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<span class="stat-value customer-insights">0万+</span>
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</div>
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<div class="stat-bar">
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<div class="stat-bar-fill" style="width: 85%"></div>
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</div>
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</div>
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<div class="stat-item-chart">
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<div class="stat-header">
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<span class="stat-label">竞品分析数量</span>
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<span class="stat-value competitor-analysis">0个</span>
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</div>
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<div class="stat-bar">
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<div class="stat-bar-fill" style="width: 60%"></div>
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</div>
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</div>
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</div>
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</div>
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</div>
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</section>
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<!-- Section 2: 竞品研究与市场定位 -->
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<section class="section">
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<div class="container">
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<div class="section-header">
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<img src="agent-avatars/竞品分析师.jpg" alt="竞品分析师" class="agent-avatar">
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<div class="agent-info">
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<div class="agent-name">
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<i data-lucide="search"></i> 竞品分析师
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</div>
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<h2 class="section-title">竞品研究与市场定位</h2>
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</div>
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</div>
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<div class="section-content">
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<div class="expert-intro">
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<h3><i data-lucide="crosshair"></i> 差异化定位策略</h3>
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<p>通过4大竞品SWOT分析，发现中高端+多场景+成分透明的市场空白点。定位中档偏上价格带（179-259元），主打屏障修护+舒缓保湿双核心功效。</p>
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</div>
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<div class="image-container" style="margin-bottom: var(--spacing-xl);">
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<img data-src="images/爽肤水竞品分析.jpg" alt="竞品分析图表" loading="lazy">
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</div>
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<div class="table-container">
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<table>
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<thead>
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<tr>
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<th>竞品品牌</th>
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<th>品牌背景</th>
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<th>核心卖点</th>
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<th>价格区间</th>
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<th>优势劣势</th>
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</tr>
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</thead>
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<tbody>
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<tr>
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<td>薇诺娜</td>
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<td>医学护肤背景</td>
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<td>敏感肌专家定位</td>
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<td>200-400元</td>
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<td>专业度强但场景延展性弱</td>
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</tr>
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<tr>
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<td>敷尔佳</td>
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<td>医美渠道起家</td>
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<td>术后修护标签</td>
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<td>150-350元</td>
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<td>成分党友好但品牌延伸过快</td>
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</tr>
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<tr>
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<td>悦木之源</td>
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<td>雅诗兰黛集团</td>
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<td>菌菇水爆款</td>
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<td>300-500元</td>
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<td>国际大牌但性价比低</td>
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</tr>
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<tr>
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<td>自然堂</td>
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<td>国货大众路线</td>
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<td>喜马拉雅植物</td>
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<td>100-200元</td>
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<td>渠道下沉强但功效性弱</td>
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</tr>
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</tbody>
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</table>
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</div>
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</div>
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</div>
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</section>
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<!-- Section 3: 选品策略与产品规划 -->
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<section class="section">
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<div class="container">
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<div class="section-header">
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<img src="agent-avatars/产品经理.jpg" alt="产品经理" class="agent-avatar">
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<div class="agent-info">
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<div class="agent-name">
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<i data-lucide="package"></i> 产品经理
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</div>
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<h2 class="section-title">选品策略与产品规划</h2>
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</div>
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</div>
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<div class="section-content">
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<div class="expert-intro">
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<h3><i data-lucide="layers"></i> 产品矩阵设计</h3>
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<p>主推可复美爽肤水作为流量爆款，150ml主力款+300ml大容量礼盒装。日常价199元，大促价169元，礼盒装299元(赠小样)，目标毛利率45-50%。</p>
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</div>
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<div class="product-grid">
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<div class="product-card">
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<img src="images/爽肤水产品图.jpg" alt="可复美爽肤水" class="product-image" loading="lazy">
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<div class="product-info">
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<h3 class="product-name">可复美爽肤水 150ml</h3>
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<p class="product-desc">
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屏障修护+舒缓保湿双核心功效<br>
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日常价: ¥199 | 大促价: ¥169
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</p>
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</div>
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</div>
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<div class="product-card">
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<img src="images/化妆品拍摄图.jpg" alt="礼盒装" class="product-image" loading="lazy">
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<div class="product-info">
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<h3 class="product-name">豪华礼盒装 300ml</h3>
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<p class="product-desc">
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大容量装+赠送试用装小样<br>
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礼盒价: ¥299 | 超值优惠装
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</p>
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</div>
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</div>
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</div>
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<div class="stats">
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<div class="stat-item">
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<div class="stat-label">选品准确率</div>
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<div class="stat-value product-selection">0%</div>
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</div>
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<div class="stat-item">
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<div class="stat-label">设计质量评分</div>
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<div class="stat-value design-quality">0%</div>
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</div>
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<div class="stat-item">
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<div class="stat-label">目标毛利率</div>
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<div class="stat-value">45-50%</div>
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</div>
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</div>
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</div>
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</div>
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</section>
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<!-- Section 4: 视觉设计与素材制作 -->
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<section class="section">
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<div class="container">
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<div class="section-header">
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<img src="agent-avatars/电商店铺平面设计师.jpg" alt="电商店铺平面设计师" class="agent-avatar">
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<div class="agent-info">
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<div class="agent-name">
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<i data-lucide="palette"></i> 电商店铺平面设计师
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</div>
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<h2 class="section-title">视觉设计与素材制作</h2>
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</div>
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</div>
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<div class="section-content">
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<div class="expert-intro">
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<h3><i data-lucide="image"></i> 视觉营销体系</h3>
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<p>2套产品宣传海报（深层补水/科学配方/场景化主题）+ 4套小红书种草卡片设计，建立50+张可复用素材库，确保全平台视觉一致性。</p>
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</div>
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<div class="grid grid-2">
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<div class="card">
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<div class="image-container">
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<img data-src="images/爽肤水产品宣传拍摄-大海背景.jpg" alt="深层补水主题" loading="lazy">
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<div class="image-caption">深层补水主题海报</div>
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</div>
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<div class="card-header">
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<h3 class="card-title">深层补水系列</h3>
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</div>
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<div class="card-body">
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<p>30秒提升角质层含水量，7天改善泛红干痒，深海般的补水体验。</p>
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</div>
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</div>
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<div class="card">
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<div class="image-container">
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<img data-src="images/爽肤水产品宣传拍摄-绿植背景.jpg" alt="科学配方主题" loading="lazy">
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<div class="image-caption">科学配方主题海报</div>
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</div>
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<div class="card-header">
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<h3 class="card-title">科学配方系列</h3>
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</div>
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<div class="card-body">
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<p>皮肤学精准配方，无酒精/无香精/无色素，敏感肌安心之选。</p>
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</div>
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</div>
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</div>
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<div class="grid grid-4" style="margin-top: var(--spacing-xl);">
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<div class="card">
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<div class="image-container">
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<img data-src="images/小红书发帖卡片设计1.jpg" alt="小红书卡片1" loading="lazy">
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</div>
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</div>
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<div class="card">
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<div class="image-container">
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<img data-src="images/小红书发帖卡片设计2.jpg" alt="小红书卡片2" loading="lazy">
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</div>
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</div>
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<div class="card">
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<div class="image-container">
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<img data-src="images/小红书发帖卡片设计3.jpg" alt="小红书卡片3" loading="lazy">
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</div>
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</div>
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<div class="card">
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<div class="image-container">
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<img data-src="images/小红书发帖卡片设计4.jpg" alt="小红书卡片4" loading="lazy">
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</div>
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</div>
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</div>
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</div>
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</div>
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</section>
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<!-- Section 5: 内容营销与达人合作 -->
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<section class="section">
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<div class="container">
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<div class="section-header">
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<img src="agent-avatars/内容电商运营专员.jpg" alt="内容电商运营专员" class="agent-avatar">
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<div class="agent-info">
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<div class="agent-name">
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<i data-lucide="megaphone"></i> 内容电商运营专员
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</div>
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<h2 class="section-title">内容营销与达人合作</h2>
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</div>
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</div>
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<div class="section-content">
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<div class="expert-intro">
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<h3><i data-lucide="trending-up"></i> 内容电商策略</h3>
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<p>小红书种草→天猫转化→抖音复购的跨平台转化链路。头部KOL 2名+腰部达人15名+尾部KOC 50名的达人矩阵，月新增笔记200+篇。</p>
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</div>
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<div class="grid grid-2">
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<div class="card">
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<div class="image-container">
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<img data-src="images/内容电商优势展示.jpg" alt="内容电商优势" loading="lazy">
|
||
</div>
|
||
<div class="card-header">
|
||
<h3 class="card-title">内容电商优势</h3>
|
||
</div>
|
||
<div class="card-body">
|
||
<ul class="feature-list">
|
||
<li><i data-lucide="check-circle"></i> 精准种草触达</li>
|
||
<li><i data-lucide="check-circle"></i> 高转化率</li>
|
||
<li><i data-lucide="check-circle"></i> 用户粘性强</li>
|
||
<li><i data-lucide="check-circle"></i> 口碑传播快</li>
|
||
</ul>
|
||
</div>
|
||
</div>
|
||
|
||
<div class="card">
|
||
<div class="card-header" style="order: 1;">
|
||
<h3 class="card-title">直播运营节奏</h3>
|
||
</div>
|
||
<div class="card-body" style="order: 2;">
|
||
<ul class="feature-list">
|
||
<li><i data-lucide="check-circle"></i> 每周3场常规直播</li>
|
||
<li><i data-lucide="check-circle"></i> 单场GMV目标50万+</li>
|
||
<li><i data-lucide="check-circle"></i> 抽奖福利+限时秒杀</li>
|
||
<li><i data-lucide="check-circle"></i> 实时监控GPM数据</li>
|
||
</ul>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
|
||
<div class="stats">
|
||
<div class="stat-item">
|
||
<div class="stat-label">内容触达量</div>
|
||
<div class="stat-value content-reach">0万+</div>
|
||
</div>
|
||
<div class="stat-item">
|
||
<div class="stat-label">转化率</div>
|
||
<div class="stat-value">4.5%</div>
|
||
</div>
|
||
<div class="stat-item">
|
||
<div class="stat-label">复购率目标</div>
|
||
<div class="stat-value">35%</div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</section>
|
||
|
||
<!-- Section 6: 平台广告投放与优化 -->
|
||
<section class="section">
|
||
<div class="container">
|
||
<div class="section-header">
|
||
<img src="agent-avatars/广告投放师.jpg" alt="广告投放师" class="agent-avatar">
|
||
<div class="agent-info">
|
||
<div class="agent-name">
|
||
<i data-lucide="bar-chart-2"></i> 广告投放师
|
||
</div>
|
||
<h2 class="section-title">平台广告投放与优化</h2>
|
||
</div>
|
||
</div>
|
||
|
||
<div class="section-content">
|
||
<div class="expert-intro">
|
||
<h3><i data-lucide="target"></i> 精准投放策略</h3>
|
||
<p>50个精选关键词+3大广告形式组合投放。搜索广告ROI目标≥3.5，推荐广告ROI≥2.8，预算分配：搜索50%、推荐30%、品牌20%。</p>
|
||
</div>
|
||
|
||
<div class="grid grid-3">
|
||
<div class="card">
|
||
<div class="image-container">
|
||
<img data-src="images/淘宝关键词搜索图1.jpg" alt="搜索广告示例" loading="lazy">
|
||
</div>
|
||
<div class="card-header">
|
||
<h3 class="card-title">搜索直通车</h3>
|
||
</div>
|
||
<div class="card-body">
|
||
<p>核心词+长尾词组合，精准捕获购买意向用户。</p>
|
||
</div>
|
||
</div>
|
||
|
||
<div class="card">
|
||
<div class="image-container">
|
||
<img data-src="images/产品推荐榜与热销.jpg" alt="推荐位展示" loading="lazy">
|
||
</div>
|
||
<div class="card-header">
|
||
<h3 class="card-title">超级推荐</h3>
|
||
</div>
|
||
<div class="card-body">
|
||
<p>"猜你喜欢"定向推送，触达潜在兴趣用户。</p>
|
||
</div>
|
||
</div>
|
||
|
||
<div class="card">
|
||
<div class="image-container">
|
||
<img data-src="images/广告封面设计图.jpg" alt="品牌广告" loading="lazy">
|
||
</div>
|
||
<div class="card-header">
|
||
<h3 class="card-title">品销宝</h3>
|
||
</div>
|
||
<div class="card-body">
|
||
<p>首页焦点图+类目坑位，提升品牌曝光度。</p>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
|
||
<div class="circular-stats" style="margin-top: var(--spacing-xl);">
|
||
<h3 style="margin-bottom: var(--spacing-xl); text-align: center;">投放效果指标</h3>
|
||
<div class="circular-stats-grid">
|
||
<!-- 广告ROI圆形图 -->
|
||
<div class="circular-stat-item">
|
||
<div class="circular-chart">
|
||
<svg viewBox="0 0 200 200" class="circular-progress-svg">
|
||
<!-- 背景圆环 -->
|
||
<circle cx="100" cy="100" r="80"
|
||
fill="none"
|
||
stroke="var(--border-light)"
|
||
stroke-width="16"/>
|
||
<!-- 进度圆环 (420% / 350% = 120%, 显示为满圆) -->
|
||
<circle cx="100" cy="100" r="80"
|
||
fill="none"
|
||
stroke="var(--primary-blue)"
|
||
stroke-width="16"
|
||
stroke-dasharray="502.65"
|
||
stroke-dashoffset="0"
|
||
stroke-linecap="round"
|
||
transform="rotate(-90 100 100)"
|
||
class="progress-circle roi-progress"/>
|
||
</svg>
|
||
<div class="circular-chart-content">
|
||
<div class="circular-value ad-roi">0%</div>
|
||
<div class="circular-label">实际ROI</div>
|
||
<div class="circular-target">目标: 350%</div>
|
||
</div>
|
||
</div>
|
||
<div class="circular-stat-label">广告投资回报率</div>
|
||
</div>
|
||
|
||
<!-- CTR圆形图 -->
|
||
<div class="circular-stat-item">
|
||
<div class="circular-chart">
|
||
<svg viewBox="0 0 200 200" class="circular-progress-svg">
|
||
<!-- 背景圆环 -->
|
||
<circle cx="100" cy="100" r="80"
|
||
fill="none"
|
||
stroke="var(--border-light)"
|
||
stroke-width="16"/>
|
||
<!-- 进度圆环 (3.2% / 5% = 64%) -->
|
||
<circle cx="100" cy="100" r="80"
|
||
fill="none"
|
||
stroke="var(--accent-gold)"
|
||
stroke-width="16"
|
||
stroke-dasharray="502.65"
|
||
stroke-dashoffset="180.95"
|
||
stroke-linecap="round"
|
||
transform="rotate(-90 100 100)"
|
||
class="progress-circle ctr-progress"/>
|
||
</svg>
|
||
<div class="circular-chart-content">
|
||
<div class="circular-value ctr-value">3.2%</div>
|
||
<div class="circular-label">点击率</div>
|
||
<div class="circular-target">目标: 5%</div>
|
||
</div>
|
||
</div>
|
||
<div class="circular-stat-label">广告点击转化率</div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</section>
|
||
|
||
<!-- Section 7: 全渠道运营统筹 -->
|
||
<section class="section">
|
||
<div class="container">
|
||
<div class="section-header">
|
||
<img src="agent-avatars/新媒体运营总监.jpg" alt="新媒体运营总监" class="agent-avatar">
|
||
<div class="agent-info">
|
||
<div class="agent-name">
|
||
<i data-lucide="globe"></i> 新媒体运营总监
|
||
</div>
|
||
<h2 class="section-title">全渠道运营统筹</h2>
|
||
</div>
|
||
</div>
|
||
|
||
<div class="section-content">
|
||
<div class="expert-intro">
|
||
<h3><i data-lucide="git-branch"></i> 全渠道协同作战</h3>
|
||
<p>天猫+抖音+小红书+私域四位一体运营体系。首年GMV目标3000万，次年8000万，三年破亿。月度预算60万（广告30万+达人20万+活动10万）。</p>
|
||
</div>
|
||
|
||
<div class="table-container">
|
||
<table>
|
||
<thead>
|
||
<tr>
|
||
<th>运营渠道</th>
|
||
<th>定位职能</th>
|
||
<th>月GMV目标</th>
|
||
<th>核心指标</th>
|
||
</tr>
|
||
</thead>
|
||
<tbody>
|
||
<tr>
|
||
<td>天猫旗舰店</td>
|
||
<td>平台电商主战场</td>
|
||
<td>250万</td>
|
||
<td>转化率4.5%+</td>
|
||
</tr>
|
||
<tr>
|
||
<td>抖音电商</td>
|
||
<td>内容电商+直播</td>
|
||
<td>180万</td>
|
||
<td>GPM 500+</td>
|
||
</tr>
|
||
<tr>
|
||
<td>小红书</td>
|
||
<td>种草营销阵地</td>
|
||
<td>-</td>
|
||
<td>月新增200+笔记</td>
|
||
</tr>
|
||
<tr>
|
||
<td>私域运营</td>
|
||
<td>高价值用户沉淀</td>
|
||
<td>50万</td>
|
||
<td>复购率35%+</td>
|
||
</tr>
|
||
</tbody>
|
||
</table>
|
||
</div>
|
||
|
||
<div class="stats" style="margin-top: var(--spacing-xl);">
|
||
<div class="stat-item">
|
||
<div class="stat-label">月度销售额</div>
|
||
<div class="stat-value monthly-sales">0万元</div>
|
||
</div>
|
||
<div class="stat-item">
|
||
<div class="stat-label">增长率</div>
|
||
<div class="stat-value growth-rate">0%</div>
|
||
</div>
|
||
<div class="stat-item">
|
||
<div class="stat-label">年度GMV目标</div>
|
||
<div class="stat-value">3000万</div>
|
||
</div>
|
||
</div>
|
||
|
||
<div class="expert-intro" style="margin-top: var(--spacing-xl);">
|
||
<h3><i data-lucide="calendar"></i> 大促节点规划</h3>
|
||
<div class="timeline-layout" style="padding-left: 0;">
|
||
<div class="grid grid-4">
|
||
<div class="card">
|
||
<div class="card-header" style="order: 1;">
|
||
<h4 class="card-title">38女王节</h4>
|
||
</div>
|
||
<div class="card-body" style="order: 2;">
|
||
<p>换季敏感肌急救<br>GMV目标: 500万</p>
|
||
</div>
|
||
</div>
|
||
<div class="card">
|
||
<div class="card-header" style="order: 1;">
|
||
<h4 class="card-title">618年中大促</h4>
|
||
</div>
|
||
<div class="card-body" style="order: 2;">
|
||
<p>冲击类目TOP10<br>GMV目标: 1200万</p>
|
||
</div>
|
||
</div>
|
||
<div class="card">
|
||
<div class="card-header" style="order: 1;">
|
||
<h4 class="card-title">双11狂欢</h4>
|
||
</div>
|
||
<div class="card-body" style="order: 2;">
|
||
<p>超级品牌日<br>GMV目标: 2500万</p>
|
||
</div>
|
||
</div>
|
||
<div class="card">
|
||
<div class="card-header" style="order: 1;">
|
||
<h4 class="card-title">双12返场</h4>
|
||
</div>
|
||
<div class="card-body" style="order: 2;">
|
||
<p>清库存+会员专享<br>GMV目标: 800万</p>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</section>
|
||
|
||
<!-- Footer: 项目成果总结 -->
|
||
<section class="section" style="background: var(--bg-semi-dark); padding: var(--spacing-3xl) 0;">
|
||
<div class="container">
|
||
<h2 class="section-title text-center" style="margin-bottom: var(--spacing-2xl);">
|
||
<i data-lucide="award"></i> 项目成果总结
|
||
</h2>
|
||
|
||
<div class="grid grid-3">
|
||
<div class="card">
|
||
<div class="card-header" style="order: 1;">
|
||
<h3 class="card-title">📋 交付物清单</h3>
|
||
</div>
|
||
<div class="card-body" style="order: 2;">
|
||
<ul class="feature-list">
|
||
<li><i data-lucide="file-text"></i> 用户调研报告（25页）</li>
|
||
<li><i data-lucide="file-text"></i> 竞品分析报告（18页）</li>
|
||
<li><i data-lucide="file-text"></i> 选品策略方案</li>
|
||
<li><i data-lucide="image"></i> 视觉素材库（50+张）</li>
|
||
<li><i data-lucide="file-text"></i> 小红书种草SOP</li>
|
||
<li><i data-lucide="file-text"></i> 天猫投放方案</li>
|
||
<li><i data-lucide="file-text"></i> 抖音运营手册</li>
|
||
<li><i data-lucide="file-text"></i> 全渠道计划书</li>
|
||
</ul>
|
||
</div>
|
||
</div>
|
||
|
||
<div class="card">
|
||
<div class="card-header" style="order: 1;">
|
||
<h3 class="card-title">📊 预期效果</h3>
|
||
</div>
|
||
<div class="card-body" style="order: 2;">
|
||
<ul class="feature-list">
|
||
<li><i data-lucide="trending-up"></i> 首年GMV 3000万</li>
|
||
<li><i data-lucide="percent"></i> 毛利率 45-50%</li>
|
||
<li><i data-lucide="users"></i> 新增用户 20万+</li>
|
||
<li><i data-lucide="repeat"></i> 复购率 35%+</li>
|
||
<li><i data-lucide="star"></i> 小红书笔记 2000+</li>
|
||
<li><i data-lucide="play"></i> 抖音播放 5000万+</li>
|
||
<li><i data-lucide="award"></i> 类目排名 TOP10</li>
|
||
<li><i data-lucide="dollar-sign"></i> 净利率 15-20%</li>
|
||
</ul>
|
||
</div>
|
||
</div>
|
||
|
||
<div class="card">
|
||
<div class="card-header" style="order: 1;">
|
||
<h3 class="card-title">🤝 团队配置</h3>
|
||
</div>
|
||
<div class="card-body" style="order: 2;">
|
||
<ul class="feature-list">
|
||
<li><i data-lucide="users"></i> 运营团队 5人</li>
|
||
<li><i data-lucide="headphones"></i> 客服团队 3人</li>
|
||
<li><i data-lucide="palette"></i> 设计团队 2人</li>
|
||
<li><i data-lucide="truck"></i> 仓储物流 3000单/日</li>
|
||
<li><i data-lucide="wallet"></i> 月度预算 60万</li>
|
||
<li><i data-lucide="git-branch"></i> 7大Agent协同</li>
|
||
<li><i data-lucide="globe"></i> 4大渠道运营</li>
|
||
<li><i data-lucide="clock"></i> 7×24小时监控</li>
|
||
</ul>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
|
||
<div class="text-center" style="margin-top: var(--spacing-2xl); color: var(--text-gray);">
|
||
<p>🎉 可复美爽肤水电商全链路运营项目圆满完成！</p>
|
||
<p style="margin-top: var(--spacing-sm);">© 2024 财经商贸订单班 | AI驱动的电商运营解决方案</p>
|
||
</div>
|
||
</div>
|
||
</section>
|
||
|
||
<script src="js/main.js"></script>
|
||
</body>
|
||
</html> |