ALL-teach_sys/frontend_财经商贸/网页未导入数据/财经商贸产业/财经商贸单元背景.json

[
  {
    "单元名称": "岗位体系认知",
    "❌复合能力培养": "财经商贸-复合能力",
    "❌垂直方向": "",
    "❌课程": [
      "教育体系认知",
      "现代企业的管理体系",
      "专科生的职业规划"
    ],
    "单元海报_url": "https://ddcz-1315997005.cos.ap-nanjing.myqcloud.com/static/img/butler_course_cover/compression/recuSxaufVEFtP.png"
  },
  {
    "单元名称": "产业体系认知",
    "❌复合能力培养": "财经商贸-复合能力",
    "❌垂直方向": "",
    "❌课程": [
      "财经商贸产业认知课",
      "行业详解：国际贸易行业",
      "行业详解:供应链管理行业",
      "行业详解:电子商务行业",
      "行业详解:金融服务行业"
    ],
    "单元海报_url": "https://ddcz-1315997005.cos.ap-nanjing.myqcloud.com/static/img/butler_course_cover/compression/recuSHuSaJHba7.png"
  },
  {
    "单元名称": "财经商贸基础理论",
    "❌复合能力培养": "财经商贸-复合能力",
    "❌垂直方向": "",
    "❌课程": [
      "经济学基础理论导论",
      "市场经济运行机制",
      "金融学基础理论",
      "货币银行基础",
      "经济法基础理论",
      "财政与税务基础理论",
      "国际贸易基础理论",
      "风险管理基础导论",
      "企业管理理论基础",
      "财经数据解读基础",
      "单元小结"
    ],
    "单元海报_url": "https://ddcz-1315997005.cos.ap-nanjing.myqcloud.com/static/img/butler_course_cover/compression/recuSHuSaJtGur.png"
  },
  {
    "单元名称": "商务洽谈与礼仪",
    "❌复合能力培养": "财经商贸-复合能力",
    "❌垂直方向": "",
    "❌课程": [
      "商务着装、仪态与基础礼仪",
      "有效倾听、表达与提问技巧",
      "电话与邮件礼仪规范",
      "商务接待与拜访实务礼仪",
      "商务谈判核心流程与关键环节",
      "商务谈判策略应用:让步、妥协与达成共识",
      "说服技巧与异议处理",
      "高效商务会议的组织与主持技巧",
      "单元小结"
    ],
    "单元海报_url": "https://ddcz-1315997005.cos.ap-nanjing.myqcloud.com/static/img/butler_course_cover/compression/recuSHuSaJcOuh.png"
  },
  {
    "单元名称": "市场营销",
    "❌复合能力培养": "财经商贸-复合能力",
    "❌垂直方向": "",
    "❌课程": [
      "市场调研",
      "营销策略制定",
      "产品营销思维",
      "营销思维",
      "了解客户群体",
      "有效的沟通方式",
      "典型的营销模式",
      "数字分销",
      "客户管理",
      "品牌策划与推广",
      "市场政策分析与营销输出",
      "如何切入产品营销类的岗位",
      "单元小结"
    ],
    "单元海报_url": "https://ddcz-1315997005.cos.ap-nanjing.myqcloud.com/static/img/butler_course_cover/compression/recuSHuSaJf3kJ.png"
  },
  {
    "单元名称": "供应链管理",
    "❌复合能力培养": "财经商贸-复合能力",
    "❌垂直方向": "",
    "❌课程": [
      "供应链管理的内容",
      "订单管理",
      "物流运输",
      "入库收获",
      "仓库管理",
      "库存管理与sku",
      "交付管理",
      "采购管理",
      "商品选品",
      "成本管理",
      "供应链组织与人力资源管理",
      "单元小结"
    ],
    "单元海报_url": "https://ddcz-1315997005.cos.ap-nanjing.myqcloud.com/static/img/butler_course_cover/compression/recuSHuSaJskxe.png"
  },
  {
    "单元名称": "AI在财经商贸的应用",
    "❌复合能力培养": "财经商贸-复合能力",
    "❌垂直方向": "",
    "❌课程": [
      "AI赋能财经商贸基础概念与应用全景图",
      "财务会计自动化:RPA财务机器人的应用",
      "AIGC赋能电商:内容创作与营销新范式",
      "Al+金融:智能风控、投顾与模型的现状",
      "智能客服",
      "AI驱动的市场洞察与销售预测",
      "AI赋能风险管理与合规",
      "单元小结"
    ],
    "单元海报_url": "https://ddcz-1315997005.cos.ap-nanjing.myqcloud.com/static/img/butler_course_cover/compression/recuSHuSaJvzcb.png"
  },
  {
    "单元名称": "税务体系基础",
    "❌复合能力培养": "财经商贸-复合能力",
    "❌垂直方向": "",
    "❌课程": [
      "中国税收制度概览",
      "主流税种介绍",
      "税务法律与政策基础",
      "企业涉税行为的基本规范",
      "税务机关与征管流程认知",
      "发票管理与进项税额抵扣原理",
      "单元小结"
    ],
    "单元海报_url": "https://ddcz-1315997005.cos.ap-nanjing.myqcloud.com/static/img/butler_course_cover/compression/recuSHuSaJ21uC.png"
  },
  {
    "单元名称": "企业管理基础",
    "❌复合能力培养": "财经商贸-复合能力",
    "❌垂直方向": "",
    "❌课程": [
      "企业组织结构基础",
      "企业管理职能理论",
      "团队管理与角色认知",
      "部门协同与制度流程",
      "目标设定与分解方法",
      "绩效考核实务操作",
      "企业管理中的基础沟通技巧",
      "合同基本结构条款解析",
      "合同履约与纠纷处理原则",
      "单元小结"
    ],
    "单元海报_url": "https://ddcz-1315997005.cos.ap-nanjing.myqcloud.com/static/img/butler_course_cover/compression/recuSHuSaJh019.png"
  },
  {
    "单元名称": "企业管理系统",
    "❌复合能力培养": "财经商贸-复合能力",
    "❌垂直方向": "",
    "❌课程": [
      "企业管理系统概述：价值与构成",
      "ERP企业资源管理系统：核心枢纽",
      "CRM客户关系管理系统：连接市场",
      "SCM供应链管理系统：优化链条",
      "WMS仓储管理系统：精细化仓储",
      "OMS订单管理系统：高效履约中心",
      "HRMS人力资源管理系统：管理核心资产",
      "企业管理系统中的数据与决策支持",
      "单元小结"
    ],
    "单元海报_url": "https://ddcz-1315997005.cos.ap-nanjing.myqcloud.com/static/img/butler_course_cover/compression/recuSHuSaJyvd1.png"
  },
  {
    "单元名称": "必备营销技能",
    "❌复合能力培养": "财经商贸-复合能力",
    "❌垂直方向": "",
    "❌课程": "",
    "单元海报_url": "https://ddcz-1315997005.cos.ap-nanjing.myqcloud.com/static/img/butler_course_cover/compression/recuSHuSaJ5Oct.png"
  },
  {
    "单元名称": "自我营销课",
    "❌复合能力培养": "财经商贸-复合能力",
    "❌垂直方向": "",
    "❌课程": "",
    "单元海报_url": "https://ddcz-1315997005.cos.ap-nanjing.myqcloud.com/static/img/butler_course_cover/compression/recuSHuSaJni58.png"
  },
  {
    "单元名称": "职业规划课",
    "❌复合能力培养": "",
    "❌垂直方向": "电子商务",
    "❌课程": [
      "电子商务行业概述",
      "电子商务行业岗位职业发展认知",
      "个人职业目标与发展路径规划"
    ],
    "单元海报_url": "https://ddcz-1315997005.cos.ap-nanjing.myqcloud.com/static/img/butler_course_cover/compression/recuSHuSaJJJOk.png"
  },
  {
    "单元名称": "网络营销与推广",
    "❌复合能力培养": "",
    "❌垂直方向": "电子商务",
    "❌课程": [
      "网络营销概论与发展脉络",
      "数字消费者行为与需求洞察",
      "主流网络营销渠道与平台生态",
      "内容营销与品牌故事构建",
      "搜索引擎营销与关键词优化",
      "社交媒体与社群运营策略",
      "短视频与直播电商推广要点",
      "网络广告投放与预算管理",
      "数据分析与效果评估方法",
      "整合营销策划与案例复盘",
      "AI 驱动的营销洞察与自动化"
    ],
    "单元海报_url": "https://ddcz-1315997005.cos.ap-nanjing.myqcloud.com/static/img/butler_course_cover/compression/recuSHuSaJ2Pll.png"
  },
  {
    "单元名称": "电子商务法律法规",
    "❌复合能力培养": "",
    "❌垂直方向": "电子商务",
    "❌课程": [
      "电子商务法律体系概述",
      "电商主体资格与平台责任",
      "电子合同与电子签名规则",
      "数据电文、电子认证制度",
      "消费者权益与隐私保护",
      "知识产权在电商中的应用",
      "网络支付与资金安全监管",
      "跨境电商税收与通关合规",
      "电商纠纷解决与举证要点",
      "合规管理流程与风险预警",
      "AI 辅助法律合规与审核机制"
    ],
    "单元海报_url": "https://ddcz-1315997005.cos.ap-nanjing.myqcloud.com/static/img/butler_course_cover/compression/recuSHuSaJDwbf.png"
  },
  {
    "单元名称": "电子商务视觉营销设计",
    "❌复合能力培养": "",
    "❌垂直方向": "电子商务",
    "❌课程": [
      "电商视觉营销概论",
      "品牌调性与视觉识别系统",
      "PS软件操作精讲",
      "色彩、字体与版式基础",
      "产品摄影与图像优化",
      "线上店铺首页与活动海报设计",
      "移动端页面与交互布局",
      "视频与动效在营销中的运用",
      "视觉素材管理与设计规范",
      "成功案例分析与设计复盘",
      "AI 辅助视觉优化与智能生成"
    ],
    "单元海报_url": "https://ddcz-1315997005.cos.ap-nanjing.myqcloud.com/static/img/butler_course_cover/compression/recuSHuSaJw2Dw.png"
  },
  {
    "单元名称": "全栈新媒体运营",
    "❌复合能力培养": "",
    "❌垂直方向": "电子商务",
    "❌课程": [
      "新媒体生态与行业格局",
      "目标用户画像与内容定位",
      "内容策划与选题规划方法",
      "文案写作与故事化表达",
      "社交平台账号矩阵管理",
      "社群运营与用户关系维护",
      "短视频脚本与拍摄要点",
      "直播场景搭建与流程管理",
      "数据监测与增长指标分析",
      "商业化与多元变现模式",
      "综合运营项目案例解析",
      "新媒体创意与AI写作"
    ],
    "单元海报_url": "https://ddcz-1315997005.cos.ap-nanjing.myqcloud.com/static/img/butler_course_cover/compression/recuSHuSaJUfDv.png"
  },
  {
    "单元名称": "电子商务平台运营与管理",
    "❌复合能力培养": "",
    "❌垂直方向": "电子商务",
    "❌课程": [
      "主流平台入驻策略与资质准备",
      "高转化店铺装修与视觉设计实战",
      "商品上架精细化运营策略",
      "竞品分析与差异化定位方法",
      "平台规则红线与违规避坑指南",
      "大促活动全流程执行与监控",
      "日常订单处理与多平台物流方案",
      "客服话术库搭建与纠纷处理",
      "流量来源分析与优化路径",
      "AI辅助标题与关键词优化",
      "店铺层级爬升资源调配策略",
      "多平台店铺矩阵运营打法"
    ],
    "单元海报_url": "https://ddcz-1315997005.cos.ap-nanjing.myqcloud.com/static/img/butler_course_cover/compression/recuSHuSaJRADF.png"
  },
  {
    "单元名称": "网络营销策略与实战",
    "❌复合能力培养": "",
    "❌垂直方向": "电子商务",
    "❌课程": [
      "电商品牌定位与市场细分策略",
      "全渠道营销组合设计",
      "搜索引擎营销双引擎应用",
      "社交媒体裂变活动策划",
      "AI辅助电商文案转化率优化",
      "短视频营销内容工业化生产操作",
      "直播带货全流程执行手册",
      "节点营销战役统筹实施",
      "社群用户分层运营体系",
      "ROI优化与预算动态调配",
      "舆情危机AI预警与应对"
    ],
    "单元海报_url": "https://ddcz-1315997005.cos.ap-nanjing.myqcloud.com/static/img/butler_course_cover/compression/recuSHuSaJCcDF.png"
  },
  {
    "单元名称": "电子商务数据分析与应用",
    "❌复合能力培养": "",
    "❌垂直方向": "电子商务",
    "❌课程": [
      "电商数据采集与清洗技术",
      "电商核心KPI计算与解读",
      "用户行为漏斗诊断分析",
      "商品数据化选品与定价策略",
      "AI驱动的用户画像构建",
      "营销活动ROI评估实战",
      "库存预测与智能补货模型",
      "搜索引擎优化(SEO)数据监控",
      "推荐系统效果诊断与优化",
      "社交电商裂变效果量化",
      "数据看板(BI)快速搭建"
    ],
    "单元海报_url": "https://ddcz-1315997005.cos.ap-nanjing.myqcloud.com/static/img/butler_course_cover/compression/recuSHuSaJEW85.png"
  },
  {
    "单元名称": "移动电子商务与社交电商",
    "❌复合能力培养": "",
    "❌垂直方向": "电子商务",
    "❌课程": [
      "移动端用户行为分析与体验优化",
      "移动店铺/APP高效运营实战",
      "LBS场景营销与本地化引流",
      "移动支付安全与转化率提升",
      "主流社交平台电商化运营拆解",
      "裂变式增长引擎设计：拼团与分销实战",
      "直播电商全流程操盘：从选品到逼单",
      "内容电商爆款打造：图文/短视频创作指南",
      "私域流量池构建与复购激活",
      "KOL/KOC合作精准投放与ROI测算",
      "社交+移动端流量融合策略",
      "移动社交电商合规红线与风险规避"
    ],
    "单元海报_url": "https://ddcz-1315997005.cos.ap-nanjing.myqcloud.com/static/img/butler_course_cover/compression/recuSHuSaJrTfO.png"
  },
  {
    "单元名称": "电子商务物流与供应链管理基础",
    "❌复合能力培养": "",
    "❌垂直方向": "电子商务",
    "❌课程": [
      "电商物流模式选择与成本控制",
      "智能仓储系统应用",
      "动态库存控制与周转率优化",
      "多平台订单协同处理方式",
      "逆向物流流程设计与成本压缩",
      "供应链风险预警与弹性构建",
      "物流数据看板搭建与决策支持",
      "AI在物流预测与资源调度中的应用",
      "客户服务中的物流话术与纠纷处理"
    ],
    "单元海报_url": "https://ddcz-1315997005.cos.ap-nanjing.myqcloud.com/static/img/butler_course_cover/compression/recuSHuSaJIGyO.png"
  },
  {
    "单元名称": "电子商务客户服务与管理",
    "❌复合能力培养": "",
    "❌垂直方向": "电子商务",
    "❌课程": [
      "电商客服价值与黄金标准解析",
      "售前咨询转化话术",
      "高效订单处理与支付协同工作流",
      "退换货政策执行与纠纷预防",
      "客诉升级处理与情绪管理",
      "智能CRM客户分层与精准触达",
      "在线智能客服工具应用",
      "客户忠诚度提升实战：NPS应用",
      "社交电商场景化服务策略",
      "服务数据分析优化体验方式"
    ],
    "单元海报_url": "https://ddcz-1315997005.cos.ap-nanjing.myqcloud.com/static/img/butler_course_cover/compression/recuSHuSaJ82qI.png"
  },
  {
    "单元名称": "跨境电商运营实战",
    "❌复合能力培养": "",
    "❌垂直方向": "电子商务",
    "❌课程": [
      "主流跨境平台选择与入驻",
      "数据驱动选品策略与AI工具应用",
      "跨境B2B平台高效开发与谈判",
      "跨境B2C爆款打造与Listing优化",
      "搜索引擎与社交媒体营销引流方式",
      "AI辅助跨境营销内容创作与优化",
      "物流方案选择与成本控制",
      "跨境支付与收款风控管理",
      "海外本土化服务外包",
      "跨境电商数据分析与AI决策支持"
    ],
    "单元海报_url": "https://ddcz-1315997005.cos.ap-nanjing.myqcloud.com/static/img/butler_course_cover/compression/recuSHuSaJVilm.png"
  }
]